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Richard Vaughn
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Richard Vaughn (Classic Reprint)
Excerpt from Richard Vaughn As the weeks came and went our two friends became better acquainted, and with better acquaint ance, firmer friends. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Building Customer-Brand Relationships
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view--that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four ke...
The Rake's Redemption
"Even infamous duelist and poet Vaughn Everard has qualms about dragging an innocent lady into his quest for revenge. But Imogene Devary is the daughter of the man suspected of murdering Vaughn's uncle. Surely that makes her fair game in order to uncover the truth! Can the man who writes such moving verse be beyond redemption? Imogene can't believe so. In taming Vaughn's heart and healing the rift between their families, she's sure she's found her calling. Then his mission to unmask a killer reveals a terrifying plot. Only together can they safeguard his legacy, their newfound love ... and England's very future"--Publisher.
Consumer Insights 2.0
Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
General Register
Announcements for the following year included in some vols.
Women’s Sexual Experience
This book, like its companion volume, Women's Sexual Development, is a potpourri of ideas, not campaign literature to promote a particular point of view. The editor agrees with some of her authors and strongly disagrees with others. The "facts" are few, the questions many. The intent of both books is to evoke questions, delay convictions, invite controversy, and plead for opening minds. The examination and ex planation of women's sexual experience has long been the province of men. The "is" and the "oughts" have been hopelessly confused by the investigators' (or exhorters') biases and limited experience, as well as by the use of the male sexual experience as the model for all human sexual ex...
