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A historical and biographical study of Charles's personality and his role as ruler, 1467-1477, discussing his relationship with his subjects and his neighbours, and giving particular attention to his imperial plans and projects and his clash with the Swiss.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view--that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four ke...
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Philip, who ruled from 1419 to 1467, was one of the most powerful and influential rulers of the fifteenth century. Forced into an alliance with the English, he soon found that he held the balance of power between England and France - reflected in the final crucial phase of the Hundred Years War. Under Philip the Good, grandson of the founder of the duchy's power, Burgundy reached its apogee. Professor Vaughan portrays not only Philip the Good himself, perhaps the most attractive personality among the four great dukes, butthe workings of the court and of one of the most efficent - if not necessarily the most popular - administrations in fifteenth-century Europe. The complex diplomatic history...
First published nearly forty years ago, Richard Vaughan's masterly four-part history of the Valois dukes of Burgundy has never been surpassed. Beginning with Philip the Bold, Vaughan describes the emergence of the Burgundian state. John the Fearless defended and developed its power ruthlessly during his ducal reign, which reached its apogee under Philip the Good. Charles the Bold ruled a state that was recognised as one of the major powers of medieval Europe, his ambition extending to an alliance with England. With the death of Charles fighting the Swiss army at Nancy in 1477, Richard Vaughan brings this history of the Burgundian dukedom to a triumphant conclusion.
Excerpt from Richard Vaughn As the weeks came and went our two friends became better acquainted, and with better acquaint ance, firmer friends. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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A guide to innovation, invention, imagination, and creativity.
This book, like its companion volume, Women's Sexual Development, is a potpourri of ideas, not campaign literature to promote a particular point of view. The editor agrees with some of her authors and strongly disagrees with others. The "facts" are few, the questions many. The intent of both books is to evoke questions, delay convictions, invite controversy, and plead for opening minds. The examination and ex planation of women's sexual experience has long been the province of men. The "is" and the "oughts" have been hopelessly confused by the investigators' (or exhorters') biases and limited experience, as well as by the use of the male sexual experience as the model for all human sexual ex...