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Author Experience
In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the foundation these disciplines are built on: authors. "Author Experience" focuses on the value of managing the communication process effectively and efficiently. It deals with this process from the point of view of those who create and manage content. This book defines author experience, outlines the challenges that stand in the way of a good author experience, and provides a set of design patterns that will help you define and implement an author experience that improves content quality and author efficiency. About the Author Rick Yagodich has experience with most aspects of web technology, from front-end design to back-end development. His consultancy, Excolo, has served clients in industries ranging from financial services to retail to business services to communications.
Author Experience
In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the foundation these disciplines are built on: authors. Author Experience focuses on the value of managing the communication process effectively and efficiently. It deals with this process from the point of view of those who create and manage content. This book defines author experience, outlines the challenges that stand in the way of a good author experience, and provides a set of design patterns that will help you define and implement an author experience that improves content quality and author efficiency.
Intelligent Content: A Primer
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
Author Experience
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Stratégie de contenu mobile
Comment s'assurer d'offrir le meilleur contenu web possible dans tous les contextes d'utilisation ? Karen Mc Grane répond à cette question en partant du principe que ce n'est pas à vous de décider avec quel appareil ou quelle plate-forme vos clients vont accéder au contenu que vous proposez : c'est un choix qui leur revient. Cette spécialiste en stratégie de contenu et en architecture de l'information vous enseigne ici tous les fondamentaux pour mettre en oeuvre du contenu sur des appareils mobiles (et bien d'autres...). Vous y découvrirez une mine de ressources et des données plaidant en faveur d'une stratégie mobile puis apprendrez à publier sur plusieurs canaux en toute flexibilité.
Payoff
Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works,...
How Long is Now?
Big or small, there's an answer to every question, and sometimes there are even a few! How long is "now"? The short answer is "somewhere between 2 and 3 seconds." The long answer involves an incredible journey through neuroscience, our subconscious and the time-bending power of meditation. Living in the present may never feel the same. Ready for some more? Okay. Why isn't Pluto a planet? Why are dogs' noses wet? Why do hens cluck more loudly after laying an egg? What happens when one black hole swallows another? Do our fingerprints change as we get older? How young can you die of old age? And what is at the very edge of the universe? Life is full of mind-bending questions, and, as books like What If? and Why Don't Penguins' Feet Freeze? have shown, the route to find each answer can take us on the weirdest and most wonderful journeys. How Long is Now? is a fascinating new collection of questions you never thought to ask, along with answers that will change the way you see everything.
Learning Spring Boot 2.0
Use Spring Boot to build lightning-fast apps About This Book Get up to date with the defining characteristics of Spring Boot 2.0 in Spring Framework 5 Learn to perform Reactive programming with SpringBoot Learn about developer tools, AMQP messaging, WebSockets, security, MongoDB data access, REST, and more Who This Book Is For This book is designed for both novices and experienced Spring developers. It will teach you how to override Spring Boot's opinions and frees you from the need to define complicated configurations. What You Will Learn Create powerful, production-grade applications and services with minimal fuss Support multiple environments with one artifact, and add production-grade su...
