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The Superpromoter
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
The Superpromoter
Meet the superpromoter and understand the power of enthusiasm. The infectious enthusiasm of superpromoters is vital to brand and product success and organizations must learn to harness this power
Devil Does Care
The devil lies in the details.When the details are missed, the devil comes out.It is the same with your marketing budget. Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win clients. Try Outlier marketing! Why did you start up? Get in business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget? These are questions you must ask yourself, as they all address one word: PURPOSE. Outlier marketing deals with a simple tenet: what you do must get the ROI you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us. Devil Does Care provides examples, ideas and a direction for you to do more with less! Make things happen. Grow the OUTLIER way.
Nanotechnology
This front line reference investigates nanostructured surfaces, invisible to the naked eye. Machinery and processes explained in a logical fashion. Students and professionals will benefit from the knowledge imparted by the prominent authors.
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Polymeric Membrane Formation by Phase Inversion
Polymeric Membrane Formation by Phase Inversion brings together for the first time analysis of all the four main phase inversion techniques. Effective parameters in each technique are covered together with the methodologies needed to prepare advanced membranes for specific separations in both liquid and gas phases. Roll-to-roll casting, spinning hollow fiber, and electrospinning nanofibers are presented, along with an analysis of the impact of solvent toxicity, membrane production, and the source of raw materials on the environment. Describing a road map for designing different morphological characteristics to prepare specific membranes for special applications, the merits and disadvantages ...
Die Kunst des Reklamierens
Paul Eisewicht untersucht, was passiert, wenn Kauferwartungen enttäuscht werden und sich Konsumenten an Anbieter wenden, um zu reklamieren. Dabei schlägt er eine konsumsoziologische Reklamationsdefinition vor, die an der sozialen Realität des Reklamierens orientiert ist. Zum einen zeigt sich dadurch, dass Reklamationen (trotz rechtlicher und organisationaler Vorgaben) äußerst aushandlungsbedürftige Situationen sind (hinsichtlich der Verantwortlichkeit des Adressaten, der Triftigkeit des Problems und der Angemessenheit der Forderung). Zum anderen zeigt sich die Vielfalt im Handeln von Reklamierenden (kooperativen oder konfrontativen, emotionalen oder sachlichen Argumentierens). Damit kann das Verständnis dafür geschärft werden, welche Handlungsprobleme beim Konsumieren (oft routiniert und selbstverständlich) selbstwirksam bearbeitet werden und wie Konsumenten mit Unzufriedenheit umgehen.
Functional Nanostructured Membranes
A membrane is considered the heart of every separation process because it is developed as a nanostructured/nanofunctionalized thin barrier that controls the exchange between two phases, not only by external forces and under the effect of fluid properties, but also through the intrinsic characteristics of the membrane material itself. This book compiles cutting-edge research in membrane science, nanomaterials, and nanotechnologies, mainly from interdisciplinary research groups at the Institute on Membrane Technology, National Research Council (ITM-CNR), Italy, working on membrane design, membrane process engineering, and selected materials and practices for enhanced transport mass, charge, an...
Biomineralization
Biomineralization is a hot topic in the area of materials, and this volume in the Metals Ions in Life Sciences series takes a systematic approach, dealing with all aspects from the fundamentals to applications. Key biological features of biomineralization, such as gene directed growth and the role of enzymes are covered, as are new areas, including copper/zinc in the jaws of invertebrates or magnetic biomaterials that help birds with navigation
