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PENGANTAR ILMU KOMUNIKASI
Dalam dunia yang semakin terhubung secara global ini, kemampuan berkomunikasi yang efektif menjadi kunci utama dalam segala aspek kehidupan. Buku “Pengantar Ilmu Komunikasi” adalah panduan yang komprehensif untuk memahami dasar-dasar ilmu komunikasi yang akan membantu Anda menjadi seorang komunikator yang terampil. Isi pokok dari buku ini adalah: ~ Konsep Dasar Komunikasi ~ Sejarah & Perkembangan Ilmu Komunikasi ~ Teori Komunikasi dan Pendekatannya ~ Komunikasi Verbal & Non Verbal ~ Komunikasi Massa & Media ~ Komunikasi Antar Budaya ~ Komunikasi Organisasi & Bisnis ~ Komunikasi Politik ~ Komunikasi Interpersonal ~ Etika Komunikasi & Tanggung Jawab Sosial
Etika dan Komunikasi Organisasi
Dalam kehidupan sehari-hari tentunya kita perlu Dmemperhatikan etika. Etika biasanya digunakan untuk memperoleh perhatian lebih atau mendapatkan sesuatu yang kita inginkan, namun tujuan dari etika sendiri lebih menonjolkan karakter seseorang. Dengan seseorang memiliki etika yang baik tentunya akan mendapatkan respon yang positif dari orang lain. Begitu halya dalam berkomunikasi, etika diperlukan agar komunikasi lebih efektif. Maksud di sini ialah etika digunakan untuk menjalin hubungan yang lebih baik, di mana komunikator dan komunikan dapat menghargai satu sama lain. Apabila keduanya saling menghargai tentu stimuli yang disampaikan akan diterima sesuai keinginan komunikator, maka komunikasi akan lebih efektif.
Corporate Reputation
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputat...
Engaging Theories in Family Communication
"The breadth of theories presented and collected in this text is an impressive accomplishment. The editors have done a great service to the field with this book." —Lynn H. Turner, Marquette University "The chapters are very informative, useful, and accessible. There is a huge need to better ground family communication in theory, and this text will provide an important start for students and researchers." —Douglas Kelley, Arizona State University To date, scholars from disciplines other than communication have dominated the study of family communication. Engaging Theories in Family Communication: Multiple Perspectives covers uncharted territory in its field, as it is the first book on the...
Computer-Mediated Communication for Linguistics and Literacy: Technology and Natural Language Education
"This book investigates the way humans communicate through the medium of information technology gadgets, focusing on the linguistic, literacy and educational aspects of computer-mediated communication"--Provided by publisher.
Profil perempuan
Biographies of Indonesian women as writers, researchers, and publishers.
Consumer Behavior
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Approaches to Ethnography
Approaches to Ethnography offers a novel way to think about and teach ethnography. It identifies eight key analytic strategies-or approaches-that ethnographers deploy to decode the social world. Each chapter features a veteran ethnographer reflecting on how one of the approaches shapes their field site selection, observations, and analysis.
Introducing Intercultural Communication
Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, i...
