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MANAJEMEN STRATEGI MEREK: Konsep, Proses, dan Ekuitas Dalam Branding Global
Buku ini mengundang pembaca untuk menjelajahi dunia yang menarik dan strategis dalam manajemen merek. Setiap babnya membuka jendela ke konsep-konsep utama yang menjadi dasar dari keberhasilan merek. Dimulai dengan pemahaman esensi merek dalam era persaingan sengit, bab pertama menekankan peran kunci merek dalam membedakan produk, membangun hubungan emosional dengan konsumen, dan menyampaikan nilai inti yang memengaruhi loyalitas pelanggan. Dari sana, buku ini mendalam ke berbagai konsep penting, termasuk strategi branding yang mengintegrasikan etika dalam manajemen merek. Dengan pemahaman yang mendalam tentang pengelolaan merek, pembaca akan diarahkan melalui perjalanan yang mencakup strategi pengembangan merek, pembangunan ekuitas merek yang kuat, hingga menghadapi tantangan global yang dihadapi merek dalam lingkungan yang semakin terhubung. Terakhir, buku ini menyoroti peran inovasi dalam menjaga relevansi merek dalam perubahan yang berkelanjutan.
Kepemimpinan Transformasional dalam Pengembangan Madrasah Unggul
Kepemimpinan transformasional memberikan dampak positif dalam meningkatkan kinerja organisasi yang berupaya mengintegrasikan berbagai pendekatan dengan praktik kepemimpinan sekolah. Gaya kepemimpinan transformasional memiliki pengaruh positif dan signifikan terhadap kinerja kepemimpinan, baik itu organisasi swasta atau lembaga pendidikan, seperti: 1) Pengaruh Ideal (Idealized Influence), yaitu mengacu pada perilaku pemimpin yang menjadikan keberadaan pemimpin sebagai panutan untuk pengikut mereka; 2) Motivasi Inspirasional (Inspirational Motivation), meliputi pemberian dukungan dan dorongan bagi bawahan; 3) Stimulasi Intelektual (Intellectual Stimulation), yaitu memotivasi dan menginspirasi ...
Islamic Monetary Economics and Institutions
This edited volume explores theoretical and empirical issues related to monetary economics and policy in the Islamic financial system. Derived from the Conference on Islamic Monetary Economics and Institutions: Theory and Practice 2017 held in Malé, Maldives, the enclosed papers highlights several option for authorities and regulatory bodies regarding monetary policy and regulation, as well as discussing how Islamic monetary policy effects growth, financial stability and resilience to shocks in practice. The inter-linkage between Islamic monetary policy and other markets are also explored. The subject of Islamic economics has gained considerable attention in the last four decades with the e...
A diagnostic for collaborative monitoring in forest landscape restoration
Forest landscape restoration (FLR) requires a long-term commitment from a range of stakeholders to plan the restoration initiative collaboratively and see it through successfully. This is only possible when the people involved – whether they are landholde
Advanced Machining Processes
Advanced machining processes has significant contributions to the manufacturing industries, especially since many new invented materials have advanced properties, which are difficult to machine using conventional machining processes. Therefore, advanced machining processes take a lead in dealing with these types of material. This book focuses on electrical machining and electrical dressing processes. Chapter 1 explains the electrochemical machining (ECM), includes process parameters that involved in the ECM processes. Chapter 2 deals with another advanced machining process, i.e. electro-discharge machining (EDM). Several process parameters that contribute to the EDM processes are also discussed. Electrical dressing is described in Chapter 3 as a special application of ECM and EDM. Finally, other types of non-conventional machining are explained in Chapter 4. [UGM Press, UGM, Gadjah Mada University Press]
Contemporary Issues in Business and Economics
This book is a collection of high-impact papers accepted and presented at the 2019 Vietnam’s Business and Economics Research Conference (VBER2019) organised by Ho Chi Minh City Open University held on 18th–20th July 2019. The Special Issue is associated with a broad coverage of the contemporary issues in Business and Economics in Vietnam and other emerging markets reflecting a key theme of VBER2019: Vietnam’s Place in the Asia Pacific Region. A total of 14 papers were published from more than the 120 submissions to the VBER2019 Conference. Published papers had been undergone a rigorous reviewing process conducted by the Journal of Risk and Financial Management. The papers incorporated ...
Radio Monitoring
Radio Monitoring: Problems, Methods, and Equipment offers a unified approach to fundamental aspects of Automated Radio Monitoring (ARM). The authors discuss the development, modeling, design, and manufacture of ARM systems. Data from established and recent research are presented and recommendations are made on methods and approaches for solving common problems in ARM. The authors also provide classification and detailed descriptions of modern high-efficient hardware-software ARM equipment, including the equipment for detection, radio direction-finding, parameters measurement and their analysis, and the identification and localization of the electromagnetic field sources. Examples of ARM equipment structure, applications, and software are provided to manage a variety of complicated interference environment in the industrial centers, inside of the buildings, and in the open terrain. This book provides a reference for professionals and researchers interested in deploying ARM technology as a tool for solving problems from radio frequency spectrum usage control.
Applying IFRS for SMEs
An invaluable aid to companies and auditors involved in first-time adoption of the new SMEs standard Applying the IFRS for SMEs provides expert insights and explanations of the International Financial Reporting Standards (IFRS) for small and medium enterprises (SMEs) issued by the International Accounting Standards Board (IASB). This important book includes comprehensive coverage of this recently issued standard aimed at small and medium-sized businesses. Provides essential coverage for application of IFRS-now a necessity in the accounting world Includes Foreword by Paul Pacter, Director of Standards for SMEs, IASB Offers commentary on the theory in the standard, illustrative disclosures, comprehensive illustrative financial statements and comparisons to full IFRS Includes relevant real life worked out examples aimed at SMEs, plus summaries of important points The first book on how to apply the new SMEs standard, Applying the IFRS for SMEs is a must-have book for your small or medium-sized business.
21 Secrets of Million-Dollar Sellers
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.
