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What If I Have a C-Section?
In an unbiased, authoritative guide on C-sections, mothers-to-be are offered vital information on the procedure, such as why Cesareans are performed, what the procedure entails, and strategies to help them recover from the surgery. Original. 15,000 first printing.
Associated Press Coverage of a Major Disaster
Originally published in 1989. This diary of a news event looks at how the reporting happened as spread by the news wire system of the Associated Press service in America. Analysing the flow of information in this detailed way, this book presents how a major disaster, a fast-moving story with considerable spin, was fed out to the press via the Dallas bureau in 1988. Introductory chapters outline the workings of a press bureau office during a major story and present interview sections with key reporters on the story about how their role unfolded. Sidebar commentary alongside the reproductions of the news wires, organised by date and time, adds interesting discussion throughout the book, while a conclusion evaluates the coverage of the story. The Appendices include reproductions of Texas newspapers’ resulting pages about the crash. This is a fascinating case-study of the dissemination of news date before the internet, compiled at a time when computers were just large enough to retain in memory all stories relating to event ‘X’ in order for this kind of analysis to be attempted.
Toons in Toyland
Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view. Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school. During those years, the mass merchandising of cartoon characters peaked. However, the concept of licensing cartoon characters for toys, trinkets, and other merchandise dates back to the very first newspaper comi...
Medicating Modern America
With Americans paying more than $200 billion each year for prescription pills, the pharmaceutical business is the most profitable in the nation. The popularity of prescription drugs in recent decades has remade the doctor/patient relationship, instituting prescription-writing and pill-taking as an integral part of medical practice and everyday life. Medicating Modern America examines the meanings behind this pharmaceutical revolution through the interconnected histories of eight of the most influential and important drugs: antibiotics, mood stabilizers, hormone replacement therapy, oral contraceptives, tranquilizers, stimulants, statins, and Viagra. All of these drugs have been popular, prof...
Autism Spectrum Disorders
Provides case studies of people living with autism spectrum disorders and information about symptoms, treatment, research, and coping with ASD.
Exposing Men
Publisher description
Leukemia
An estimated 245,225 people in the United States are currently living with leukemia or are in remission. More than forty-three thousand Americans are diagnosed with the disease each year. But leukemia is no longer the almost-certain death sentence that it once was. Advanced treatment options have increased survival rates and even brought about complete cures in some cases. As USA TODAY, the Nation's No. 1 Newspaper, reports, "About 20,000 bone marrow transplants are performed annually in the USA to treat disorders such as leukemia." Success in methods such as bone marrow and stem cell transplants continue to push treatment forward for patients of all ages. In this book, you'll read case studies of people with various types of leukemia and learn about the effects of this frightening but often treatable cancer. You'll also discover the risk factors for developing leukemia, common symptoms, treatment methods, and advances in research that will surely lead to improved treatment and even more complete cures in the future.
Cancer
A guide to recent insights into the genetic and epigenetic parameters of cancer biology and pathology and emerging clinical applications The thoroughly updated second edition of The Biology and Treatment of Cancer, now titled Cancer: Prevention, Early Detection, Treatment and Recovery, goes beyond reviewing the fundamental properties of cancer biology and the relevant issues associated with treatment of the disease. The new edition contains coverage of additional "patient centric" topics and presents cancer biology with selection of topics, facts, and perspectives written in easy-to-understand terms. With contributions from noted experts, the book explores recent advances in the understandin...
Media Ethics
Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment. Visit the companion website at www.mediaethicsbook.com.
