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Unlock the Secrets of Global Marketing Management in Today's Ever-Changing Landscape! In 'Global Marketing Management in the Perspective of the Economic, Financial, Global Culture and Purchasing Behavior, as well as Politics and Law,' embark on a thrilling exploration of the dynamic world of global marketing. This comprehensive study takes you on a journey through the intricate web of global business, offering a deep dive into the strategies, challenges, and opportunities faced by companies operating on a global scale. Global marketing is not just a buzzword; it's a strategic imperative for companies seeking success in the interconnected global marketplace. From multinational giants to ambit...
"Human Capital Management as a Resource in Achieving Competitive Advantage" is a compelling discourse that delves into the crucial concept of Managing Human Capital (MHC) and its inherent importance in achieving a competitive edge for organizations. This profound exploration taps into the richness of human capital - the unique value added by individuals to their organizations - and underscores the vital need for strategic investments in this human element through commitment, retention, talent management, and learning and development initiatives. The book methodically explains how organizations can utilize their human capital as a powerful resource, employing it to meet organizational objecti...
In this insightful and empirically driven book, "The Influence of Work Culture, Work Motivation, and Leadership on the Performance of Child-Friendly Integrated Public Space Managers" the authors delve into the crucial factors that affect the performance of managers responsible for Child-Friendly Integrated Public Spaces (RPTRA) in Jakarta during the year 2022. Using a survey-based research approach and purposive sampling, the study includes 75 RPTRA managers in Jakarta as research subjects. Through the implementation of a multivariate linear regression model and a comprehensive statistical analysis using SPSS software, the authors examine the relationships between work culture, work motivati...
"The Influence of Human Capital on Economic Growth" delves into a comprehensive analysis of the relationship between human capital and regional financial development in West Java Province. This research covers the period from 2017 to 2019 and employs a quantitative research approach using mathematical analysis techniques. To gather data for the analysis, the book relies on secondary sources, specifically the data reports provided by the Indonesian Central Bureau of Statistics (Badan Pusat Statistik or BPS). These reports offer valuable information crucial for understanding the dynamics of regional financial development in West Java Province. The research technique utilized in this study is p...
In the midst of the groundbreaking Industry 4.0 era, a clarion call resounds throughout the realm of education. The rapid surge of digital advancements, particularly the Information and Communication Technology (ICT) revolution, has ushered in a new age of urgency for educational institutions to metamorphose and remain agile. Enter "The Urgency of Digital Transformation in Education," a profound exploration into the imperative transformation required to navigate the fast-paced currents of modern education. Crafted with meticulous insight, this study embarks on a qualitative journey, employing a descriptive method to unravel the transformative tapestry woven by digitalization within education...
In the ever-evolving landscape of modern business, the influence of technology has been nothing short of transformative. The book "Effect of Digital Transformation on Company Operational Efficiency" delves into the profound impact that digital transformation has had on enterprises, ushering in a new era of accelerated progress. Encompassing both corporate and societal realms, this study takes an insightful look at the pivotal role played by digital transformation in driving advancements. The book hones in on three pivotal aspects that have been fundamentally reshaped by this technological evolution: Customer Experience, Company Operations, and Business Models. The primary objective of this s...
"Improving Local Government Performance Through Tax Optimization" explores the vital role of taxes in the functioning of a country, with a particular focus on the significance of regional taxes in state and local governance. These regional taxes serve various purposes such as regulation, budget allocation, and resource redistribution. The effectiveness of local tax systems depends on their ability to generate sufficient revenue, ultimately enhancing the overall functioning of local governments. Through a descriptive qualitative approach, this book delves into strategies aimed at optimizing local tax collection methods to improve the performance of local governments. The study emphasizes the ...
The approach to managing human resources has changed significantly in China over the last twenty-five years as its transformation from a state planned economy to a market-oriented economy continues. By adopting a broad notion of HRM, while remaining sympathetic to the strong emphasis on relationship management in the Chinese culture, Fang Lee Cooke builds on the foundations of traditional Chinese HRM practice and brings it right up to date, including analysis of currently under-explored issues such as diversity management, talent management, new pay schemes, and performance management. Including extensive first hand empirical data and pedagogical features such as vignettes, case studies, and further reading lists. This book will be of great use on upper level undergraduate, post graduate and MBA courses covering international/Chinese management and HRM as well as appealing to practitioners, students and scholars of Chinese Business, Asian Business and Human Resource Management.
A rounded, comprehensive, guide to issues of practice, pedagogy and policy concerned with creative education.