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The Passion Conversation
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Pass...
Brains on Fire
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
The Face-to-Face Book
The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.
Emergent
Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address current shortcomings and adapt to the increasing current away from hierarchies to autonomous and interdependent networks. Unguided, most fail in their attempt; this shift exposes huge skills deficits, a lack of engagement, lack of value and meaning, market reach, penetration and more. Here, a twenty-year veteran of brand and culture transformation outlines a unique governance framework and blueprint for implementing and ...
CEO Material: How to Be a Leader in Any Organization
Sooner or later that plum position is going to become vacant at your workplace. You know you’ll want it, but can you get it? Ask yourself: What’s my track record? Am I smart enough in the right areas? Do people like working with me? Do they respect me? Would they follow me if I were in charge? Am I CEO material? Any aspiring ladder-climber should be able to answer these questions—because, without a doubt, the competition thinks it can. In CEO Material, D. A. Benton shows you how to become highly visible and absolutely indispensable to your organization. You’ll learn how to project confidence, even when something hasn’t gone your way. You’ll recognize the value of being a generali...
Brand Atlas
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforwa...
CHANGING SOCIETY CHALLENGES AND STRATEGIES
The most common view of the relationship between social work and society seems to be the perspective that social work is an intermediary profession, acting between the individual and society. In this intermediary capacity, social work is somehow able to act in ways that are in the best interests of both the individual and society, seeking to empower the individual and to improve society. Critics of social work reject the view of social workers as neutral and objective, and see them rather as agents of social control, largely acting in ways that perpetuate existing inequalities. Social workers are, or can be, agents and catalysts of social change, as intermediaries objectively balancing the pressures of social control and social change.
