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Stakeholder Politics
The war is over. The largest corporations in the world are now committed to sustainability. But, behind the public relations gloss, corporate executives and managers are perplexed. The majority of them have a genuine desire to work in an ethical and sustainable manner. Yet, when they engage with their stakeholders for that purpose, they unexpectedly encounter a world of hardball politics full of hostile activists, self-interested elites and unpredictable attacks. Unfortunately, corporate management is too often unskilled in this rough-and-tumble world. While managers rely on facts and rational analysis, their self-appointed critics have mastered the arts of political discourse, issue framing...
A Stakeholder Approach to Issues Management
The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in institutional theory, social movement theory, stakeholder theory and social network analysis.
Responsible Mining
Mining can have negative environmental and social impacts, but can also be responsible. However corporations have little impetus to act responsibly without being held to account by an informed and active public, and by strong institutions and governments which not only create but also enforce legislation. Yet what does such practice look like? This book shows how the concept of responsible mining is based on five key principles or pillars: holistic assessment; ethical relationships; community-based agreements; appropriate boundaries and good governance. Together, these pillars circumscribe global best practice and innovative ideas to catalyse new and improved approaches to a sustainable mini...
CONSUMER BEHAVIOUR
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Wildlife Review
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The Rise of Experimental Biology
Peter Lutz, PhD, brilliantly traverses the major milestones along the evolutionary path of biomedicine from earliest recorded times to the dawn of the 20th century. With an engaging narrative that will have you turning "just one more page" well into the night, this book revealingly demonstrates just how the modern scientific method has been shaped by the past. Along the way the reader is treated to some delightfully obscure anecdotes and a treasure trove of rich illustrations that chronicle the tortuous history of biomedical developments, ranging from the bizarre and amusing to the downright macabre. The reader will also be introduced to the major ideas shaping contemporary physiology and the social context of its development, and also gain an understanding of how advances in biological science have occasionally been improperly used to satisfy momentary social or political needs.
Strategic Copywriting
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Evolutionary Theory
The natural world is infinitely complex and hierarchically structured, with smaller units forming the components of larger systems: genes are components genomes, cells are building blocks of tissues and organs, individuals are members of populations, which, in turn, are parts of species. In the face of such awe inspiring complexity, scientists need tools like the hierarchy theory of evolution, which provides a theoretical framework and an interdisciplinary research program that aims to understand the way complex biological systems work and evolve. The multidisciplinary approach looks at the structure of the myriad intricate interactions across levels of organization that range from molecules to the biosphere. Evolutionary Theory: A Hierarchical Perspective provides an introduction to the theory, which is currently driving a great deal of research in bioinformatics and evolutionary theory. Written by a diverse and renowned group of contributors, and edited by the founder of Hierachy Theory Niles Eldredge, this work will help make transparent the fundamental patterns driving living sytems.
