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Essentials of Advertising
As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociolog...
International Perspectives of Marketing Theory
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide. Volume One: Performing Marketing Volume Two: Managing Marketplace Relations Volume Three: The Boundaries of Marketing and Consumer Practice Volume Four: Transforming Marketing, Consumer and Society Dynamics
Nine Lives of Neoliberalism
Untangling the long history of neoliberalism Neoliberalism is dead. Again. Yet the philosophy of the free market and the strong state has an uncanny capacity to survive, and even thrive, in times of crisis. Understanding neoliberalism’s longevity and its latest permutation requires a more detailed understanding of its origins and development. This volume breaks with the caricature of neoliberalism as a simple, unvariegated belief in market fundamentalism and homo economicus. It shows how neoliberal thinkers perceived institutions from the family to the university, disagreed over issues from intellectual property rights and human behavior to social complexity and monetary order, and sought to win consent for their project through the creation of new honors, disciples, and networks. Far from a monolith, neoliberal thought is fractured and, occasionally, even at war with itself. We can begin to make sense of neoliberalism’s nine lives only by understanding its own tangled and complex history.
The Uses of Idolatry
In The Uses of Idolatry, William T. Cavanaugh offers a sustained and interdisciplinary argument that worship has not waned in our supposedly "secular" world. Rather, the target of worship has changed, migrating from the explicit worship of God to the implicit worship of things. Cavanaugh examines modern idolatries and the ways in which humans become dominated by our own creations. While Cavanaugh is critical of modern idolatries, his argument is also sympathetic, seeing in idolatry a deep longing in the human heart for the transformation of our lives. We all believe in something, he argues: we are worshipping creatures whose devotion alights on all sorts of things, in part because we are mat...
Explorations in Critical Studies of Advertising
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
THE INFLUENCE OF PERSONALITY AND NARCISSISM ON THE PERFORMANCE OF SPORTS PERSONS
Sports psychologists work not only with the individual athlete but also with the team. How best to mild a group of individual athletes into a coherence team performing at its best is an ongoing question and challenge for coaches and team leaders. A knowledge of group dynamics, social perception how people perceive, think about, respond to each other, and individual differences in personality are all essential to motivating and leading a collection of athletes into a smoothly functioning team that makes the best use of each individual player's strengths
Responsible Marketing for Well-being and Society
This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoint...
Songs of the Factory
Marek Korczynski reports on his ethnographic fieldwork in a British factory to show how workers make often-grueling assembly-line work tolerable by permeating their workday with pop music on the radio.
Disability, Avoidance and the Academy
Disability is a widespread phenomenon, indeed a potentially universal one as life expectancies rise. Within the academic world, it has relevance for all disciplines yet is often dismissed as a niche market or someone else’s domain. This collection explores how academic avoidance of disability studies and disability theory is indicative of social prejudice and highlights, conversely, how the academy can and does engage with disability studies. This innovative book brings together work in the humanities and the social sciences, and draws on the riches of cultural diversity to challenge institutional and disciplinary avoidance. Divided into three parts, the first looks at how educational inst...
