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Revenue Management
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
The Classic 1000 Cocktails
With more than 1000 cocktails to choose from, this is a book for the connoisseur and beginner alike. It is illustrated in colour throughout.
Sailor in the White House
Now available in paperback, Robert F. Cross’ Sailor in the White House remains one of the most interesting and intimate books about Franklin D. Roosevelt. Secret Service agents, family, and old sailing pals share stories about their days on the water with America’s greatest seafaring president. The author argues that the skills required to be a good sailor are the same skills that made FDR a successful politician: the ability to alter courses, make compromises, and shift positions as the situation warrants. This perspective on Roosevelt shows how his love of the sea shaped his presidency, and its unique look remains refreshing even today.
Kinesins and Cancer
This interdisciplinary volume collates research work on kinesins and cancer. Authors attempt to validate members of the kinesin superfamily as potential targets for drug development in cancer chemotherapy. The work begins by highlighting the importance of kinesins, summarising current knowledge and how they are shown to be crucial for mitosis. Chapters go on to explore how this family of proteins are emerging as a novel target for chemotherapeutic intervention and drug development. Readers will learn how kinesins travel along microtubules to fulfill their many roles in intracellular transport or cell division. Several compounds that inhibit two mitotic kinesins (called Eg5 and CENP-E) have e...
The Hidden Power of Social Networks
Identifying and Leveraging the Hidden Social Networks That Drive Corporate Performance In today's flatter organizations, collaboration in employee networks has become critical to innovation and to both individual and companywide performance. Executives spend millions on new organizational designs, cultural initiatives, and technologies to promote the sharing of knowledge and expertise across functional, hierarchical, and divisional lines. Yet these efforts have achieved disappointing results. Rob Cross and Andrew Parker argue that's because most managers have little understanding of how their employees actually interact to get work done. In fact, formal "org charts" fail to reveal the often ...
Driving Results Through Social Networks
Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.
The Organizational Network Fieldbook
The Organizational Network Fieldbook "This is the ultimate resource for practitioners who want to implement insights from organizational network analysis and thinking. Dozens of concrete examples, interventions, and practical advice from network experts show you what you can do to strengthen networks and boost performance. This book is essential for anyone in business, government, or consulting who wants to get network thinking from analysis to action in organizations." WAYNE BAKER, professor of management and organizations, Stephen M. Ross School of Business, University of Michigan "What a great idea this book is! The Organizational Network Fieldbook will demand to be read by anyone underta...
Women in Turmoil
In this first publication of six plays by the flamboyantly uninhibited author, poet, and playwright Mercedes de Acosta (1893–1968), theater historian Robert A. Schanke rescues these lost theatrical writings from the dusty margins of obscurity. Often autobiographical, always rife with gender struggle, and still decidedly stageworthy, Women in Turmoil: Six Plays by Mercedes de Acosta constitutes a significant find for the canon of gay and lesbian drama. In her 1960 autobiography Here Lies the Heart, de Acosta notes that as she was contemplating marriage to a man in 1920, she was "in a strange turmoil about world affairs, my own writing, suffrage, sex, and my inner spiritual development." The...
