You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical...
Social Security Law is an up-to-date, critical, yet authoritative account of the British social security system and its legal framework. It sets out the principal features of the main social benefits, giving a detailed exposition of the legal basis of entitlement to each benefit. It then takes the reader several steps further in placing the understanding of social security law into its wider social, political, historical and European context.