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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on com...
Why is there so little HIV education at present directed towards bisexual men and women? This book offers a critical analysis of the issues in public health research and education that prevent adequate attention from being paid to bisexual realities. Addressing the implications of such limited knowledge, the authors raise important questions about the weaknesses of our current response to the HIV/AIDS pandemic. Through interviews with a variety of bisexual men and women, HIV Prevention and Bisexual Realities uncovers innovative, important directions to consider for more effective HIV prevention strategies. The authors’ epistemological and methodological assessments of the current state of HIV/AIDS education will be indispensable for community health educators, policy makers, and those who study or work in public health.
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
This timely volume provides an in-depth look at why the field of communication is so central in initiatives for social impact around the world. In Distinctive Qualities in Communication Research, editors Donal Carbaugh and Patrice M. Buzzanell bring together scholars with varied and productive approaches to communication to address the question of what distinguishes communication research from similar studies in other disciplines. Each contributor responds to the question: "What makes your research communication research? How does your program of inquiry treat communication not simply as data, but as its primary theoretical concern?" Their responses are the heart of this book. The questions ...
This volume is part of an effort to review what is known about the determinants of fertility transition in developing countries and to identify lessons that might lead to policies aimed at lowering fertility. It addresses the roles of diffusion processes, ideational change, social networks, and mass communications in changing behavior and values, especially as related to childbearing. A new body of empirical research is currently emerging from studies of social networks in Asia (Thailand, Taiwan, Korea), Latin America (Costa Rica), and Sub-Saharan Africa (Kenya, Malawi, Ghana). Given the potential significance of social interactions to the design of effective family planning programs in high-fertility settings, efforts to synthesize this emerging body of literature are clearly important.
Introduction to public health communication / Claudia Parvanta -- Population health : a primer / Patrick L. Remington -- A public health communication planning framework / Claudia Parvanta -- How to communicate about data / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- Communicating for policy and advocacy / Claudia Parvanta -- Health literacy and clear health communication / Erika M. Hedden -- Behavior change communication : theories, models and practice strategies / Claudia Parvanta -- Formative research / Claudia Parvanta -- Media vehicles, platforms and channels / Claudia Parvanta -- Implementating a communication intervention / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy and Jonathan DeShazo -- Clinician-client communication / Richard N. Harner -- The role of communication in cancer prevention and care / Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- Crisis and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta -- Health communication in resource-poor countries / Carmen Cronin and Suruchi Sood
Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory—an approach to behavioral prediction and change that has been used in thousands of research studies. Immediately after Fishbein's death, the Annenberg Public Policy Center at the University of Pennsylvania established a memorial lecture series in his honor. This volume offers ten formal papers derived from those lectures, starting with a summary of the evolution of reasoned action theory and a quantitative analysis of the current approach, followed by a discussion of ways to expand the capacity of the theory,...
A quarterly journal of excerpts, summaries and reprints of current materials on economic and social development.