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Understanding New Media
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
The Alphabet Effect
The author's thesis is that Western civilization's thought patterns emerged because of its phonetic alphabet.
The Extended Mind
The ability to communicate through language is such a fundamental part of human existence that we often take it for granted, rarely considering how sophisticated the process is by which we understand and make ourselves understood. In The Extended Mind, acclaimed author Robert K. Logan examines the origin, emergence, and co-evolution of language, the human mind, and culture. Building on his previous study, The Sixth Language (2000) and making use of emergence theory, Logan seeks to explain how language emerged to deal with the complexity of hominid existence brought about by tool-making, control of fire, social intelligence, coordinated hunting and gathering, and mimetic communication. The re...
The Future of the Library
Originally written in the late 1970s, this book was untouched for more than 35 years. McLuhan passed away before it went to press, but Logan always intended to finish it. Looking at the future of the library from the perspective of McLuhan's original vision, Logan has carefully updated the text to address the impact of the Internet and other digital technologies on the library.
Taking Up McLuhan's Cause
This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan's thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan's thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan's arguments to those that see in them the germs of future developments in emergent dynamics and complexity theory.
McLuhan Misunderstood
The past two decades, beginning with the public's use of the Internet in 1994 and continuing with the emergence of notebook computers, smart phones, tablets, e-readers, blogs, wikis, Twitter, and social media, has seen the most rapid evolution of communications and its impact on every aspect of society from commerce to education and from culture to government. Digital media are impacting every aspect of our lives, but they are more in control of us than we are of them. The ideas of Marshall McLuhan, scholar, social critic, literary critic, poet, and artist, can provide the kind of guidance we need, but sadly he is misunderstood by most. This book posits that McLuhan holds the key to our understanding of the new digital media. Marshall McLuhan was one of the most influential thinkers of the twentieth century. This book will set the record straight and provide a guide to and insights into the thinking of Marshall McLuhan. This book is the medium and Marshall is the message.
The Poetry of Physics and the Physics of Poetry
This is a textbook for a survey course in physics taught without mathematics, that also takes into account the social impact and influences from the arts and society. It combines physics, literature, history and philosophy from the dawn of human life to the 21st century. It will also be of interest to the general reader.
Collaborate to Compete
Collaborate, or die! Knowledge has become the new source of wealth, and the co-creation and sharing of knowledge through collaboration, the key to the success of today?s organization. Collaboration is everyone?s business and every business?s concern. Unfortunately, the mindset of most business people is not one of cooperation, but of competition. Collaborate to Compete, offers a practical, applied approach to fostering a spirit of cooperation not just within an organization, but also with suppliers, customers, and even competitors to gain a competitive advantage. Many knowledge management initiatives and approaches have failed in their attempt to harness and share the knowledge resident in o...
McLuhan in Reverse
Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
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