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Industrial Management (For GBTU & MMTU), 2nd Edition
Industrial Management has been specifically written and designed for BTech students with special emphasis on Gautam Buddh Technical University (GBTU) and Mahamaya Technical University (MMTU). The book addresses the core theories of industrial management to help students apply their knowledge in future managerial decision making. The presentation of this book has been kept simple and lucid so that theories and their possible applications are easily comprehensible to the students. Adequate industry examples make this an enjoyable read.
STRATEGIC MANAGEMENT
Buy STRATEGIC MANAGEMENT e-Book for BBA 6th Semester Common Minimum Syllabus as per NEP for all UP State Universities By Thakur publication.
Business Management
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
STRATEGIC MANAGEMENT
Keeping in view the requirement of various management schools and professionals, this book presents dynamically changing policies, strategies, business models, frameworks and practices of corporate enterprises in India and abroad in an interesting and stimulating manner. The concepts are structured around the decision making process with suitable examples to enlighten students and managers with practices and techniques of making business strategies in today’s competitive environment. The book includes 13 real-life Indian cases to provide an invaluable opportunity to the readers to apply their theoretical knowledge in solving business problems by analysing strategic issues of specific organizations. Besides management studies, the text will also prove useful to the students of commerce and allied areas. KEY FEATURES : Discusses new paradigms of managing challenges in corporate enterprises. Includes a separate chapter on strategies of Mergers and Acquisitions. Highlights strategy execution and implementation factors. Emphasizes organizational culture and its relevance in organizational effectiveness.
Marketing Management
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Industrial Management
In today’s complex business environment, engineering and management issues cannot be segregated. Integration of Industrial Management with the technicalities of engineering functions yields better results. In keeping with the needs of engineering degree and diploma students, Industrial Management studies the basic concepts of management and all other management-related aspects, which are considered valuable for engineering students. The book would certainly be the most effective one in the coverage of its content, as it was developed browsing through the syllabuses of various universities and technical institutions both in India and abroad. USP: This book with its comprehensive coverage of topics, both practical and operational, would make the would-be engineers confident of taking significant workplace/management decisions, thus enhancing their employability.
