Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Political Marketing
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
How to Structure a Thesis, Report or Paper
How to Structure a Thesis, Report or Paper provides concise practical guidance for students to help make their writing more structured at any level. It assists students in demonstrating what they have learned in the relevant course or degree programme in a way that is accessible to the supervisor and the examiner. Drawing on almost 20 years of supervision experience, the author presents the eight sections of a well-structured thesis, report or paper, together with discussing other relevant issues. Each chapter provides a detailed description of why each section of a thesis, report or paper is structured in the way it is, and its relationship to the whole piece of work. Good and bad examples ...
Creating A Political Legacy
Based on his experience - being a key actor in SBY’s presidential win in 2004, Golkar ’s success in 2004 - Denny JA went to speak with the Golkar party leadership leading up to the 2005 regional elecCons. The political face of elections has never been the same In 2005 for the first time in Indonesian political history, a political party signed an agreement with a public survey and political consultancy organization (the Indonesian Survey Institute or Lingkarang Survei Indonesia/LSI Denny JA) to select 200 candidates to run in the first direct-election for regional leadership positions (pilkada). Since that time, political parties in Indonesia have worked closely with survey organisatio...
Charles Robert Cockerell in the Mediterranean
Frontcover -- Contents -- List of Illustrations -- Preface -- Abbreviations -- Part One: Travels and Travellers -- 1 Introduction: Life Before Departure -- 2 Athens, Aegina and the Morea -- 3 Asia Minor, Sicily, Albania and Italy -- 4 Visions of Hellas -- 5 The Spirit of the Time -- 6 Homecomings -- Part Two: Letters -- Introduction to the Letters -- The Letters -- Appendix 1: Sources -- Appendix 2: Biographical Notes -- Bibliography -- Index
Routledge Handbook of Political Management
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and politic...
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Political Marketing:
This is the first integrated theory-to-practice text on marketing's role in the political process. It
The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing ...
