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The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digita...
Media- and information-literate individuals not only learn specific skills on how to use media strategically and competently; they are, most importantly, contributing as better citizens through the responsible and ethical use, creation and engagement with media.
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Contrary to popular belief, print is not dead! With all the interest in online publishing here in the 21st century, it’s easy to lose sight of the fact that information is still widely disseminated through the good old medium of print. The advent of desktop publishing granted new levels of power and control to the layout artist and graphic designer, but it hasn’t made the process of getting the perfect print foolproof. Sometimes managing the disparate elements of fonts, images, colors, and more, while dealing with the quirks of page-layout applications makes even the bravest designer and production editor long for the hands-on days of moveable type. Creating a great layout on your monito...
The extraordinary life and career of the iconic twentieth-century inventor, technologist, and business magnate H. Joseph Gerber is described in a fascinating biography written by his son, David, based on unique access to unpublished sources. A Holocaust survivor whose early experiences shaped his ethos of invention, Gerber pioneered important developments in engineering, electronics, printing, apparel, aerospace, and numerous other areas, playing an essential role in the transformation of American industry. Gerber's story is remarkable and inspiring, and his method, redolent of Edison's and Sperry's, holds a key to a restored national economy and American creative vitality in the twenty-first century.
Print and Production Finishes for Sustainable Design is an indispensable ideas sourcebook and practical guide to what has become an important consideration for many designers: sustainability. The book shows examples of environmentally friendly inks, varnishes, pigments, and finishes that can be used in a wide range of standard printed media. Printing innovations and specialized printing techniques using environmentally friendly ingredients are also included. The book provides an overview of different printable materials available to both 2-D and 3-D designers, including recyclable paper, paper substitutes, and biodegradable plastics. Innovative 3-D designs that demonstrate clear environmenta...
This two-volume set features selected articles from the Fifth Edition of Wiley's prestigious Kirk-Othmer Encyclopedia of Chemical Technology. This compact reference features the same breadth and quality of coverage found in the original, but with a focus on topics of particular interest to food technologists, chemists, chemical and process engineers, consultants, and researchers and educators in food and agricultural businesses, alcohol and beverage industries, and related fields.
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