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When talking about playful ADM, the most important thing is to understand that the sense of playfulness has a series of intercurrences that concern not only entertainment, but, above all, work developed with emphasis on what one likes to do, that is, To rescue the importance of a job well done, however, within the best standards of what is meant by quality of life.
O trabalho é uma realidade para todo ser humano capaz de assumir e exercê-lo e, em condições de normalidade, os indivíduos trabalham a maior parte de suas vidas. Nas múltiplas e diferenciadas sociedades humanas são elaboradas as leis, decretos, regulamentos, normas e procedimentos que determinam as regras para o trabalho. Portanto, é possível se afirmar que o trabalho faz parte do cotidiano do ser humano.
I must to say that the idea of writing this book is based in one attempt of we searching one new way in the marketing . We know the industrial marketing , services marketing , international marketing , several kind of marketing; But the participative marketing is one idea developed by us , in the sense of contribute with the growing of Brazilian marketing management .