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Atractividad urbana
Los territorios permanecen en una constante cooperación competitiva por capturar el interés de sus propios habitantes, turistas, inversionistas y talentos. En las últimas tres décadas, con la finalidad de resaltar las características de cada lugar y hacerlas atractivas para estos públicos, se han popularizado herramientas de gestión como la mercadotecnia, publicidad, diplomacia, entre otras, para hacer a un territorio atractivo. El propósito del libro es presentar elementos que componen la atractividad territorial centrada en el espacio urbano, no como una estrategia de mercadeo o promoción de producto, sino la construcción de una alternativa de posicionamiento multinivel con la in...
Recent Tools for Computer- and Mobile-Assisted Foreign Language Learning
The use of technological tools to foster language development has led to advances in language methodologies and changed the approach towards language instruction. The tendency towards developing more autonomous learners has emphasized the need for technological tools that could contribute to this shift in foreign language learning. Computer-assisted language learning and mobile-assisted language learning have greatly collaborated to foster language instruction out of the classroom environment, offering possibilities for distance learning and expanding in-class time. Recent Tools for Computer- and Mobile-Assisted Foreign Language Learning is a scholarly research book that explores current strategies for foreign language learning through the use of technology and introduces new technological tools and evaluates existing ones that foster language development. Highlighting a wide array of topics such as gamification, mobile technologies, and virtual reality, this book is essential for language educators, educational software developers, IT consultants, K-20 institutions, principals, professionals, academicians, researchers, curriculum designers, and students.
Digital Literacies
Dramatic shifts in our communication landscape have made it crucial for language teaching to go beyond print literacy and encompass the digital literacies which are increasingly central to learners' personal, social, educational and professional lives. By situating these digital literacies within a clear theoretical framework, this book provides educators and students alike with not just the background for a deeper understanding of these key 21st-century skills, but also the rationale for integrating these skills into classroom practice. This is the first methodology book to address not just why but also how to teach digital literacies in the English language classroom. This book provides: A...
Designing Voice User Interfaces
Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it. Author Cathy Pearl also takes product managers, UX designers, and VUI designers into advanced design topics that will help make your VUI not just functional, but great.Understand key VUI design concepts, including command-and-control and conversational systemsDecide if you should use an avatar or other visual representation with your VUIExplore speech recognition technology and its impact on your designTake your VUI above and beyond the basic exchange of informationLearn practical ways to test your VUI application with usersMonitor your app and learn how to quickly improve performanceGet real-world examples of VUIs for home assistants, smartwatches, and car systems
Drug Trafficking, Corruption and States
Drug Trafficking, Corruption and States is cutting edge research. Garay Salamanca and Salcedo-Albarán, along with their contributing authors help document the transition from economic to political imperatives within transnational drug cartels. The break from the Zetas by La Familia Michoacana is one example contained in their empirical survey. Social Network Analysis is their tool for illuminating the varying dynamics of cartel-state inter-penetration and reconfiguration. In doing so they clearly discern between State Capture (StC) and Co-opted State Reconfiguration (CStR). As the drug wars and criminal insurgencies rage in the Americas and beyond, this seminal framework will facilitate efforts by scholars, law enforcement officials, intelligence analysts and policymakers to understand shifts in sovereignty, and to illuminate the mechanisms of transnational illicit networks and their interaction with the state.
The Data Science Design Manual
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy...
Narcoland
This “investigative magnum opus” offers a jaw-dropping history of Mexican drug cartels as it transports readers to the frontlines of the ‘war on drugs’ in Latin America (Los Angeles Times). “A riveting story . . . [from] an incredibly brave journalist.” —NPR The “war on drugs” has so far cost more than 60,000 lives. Hernández explains in riveting detail how Mexico became a base for the mega-cartels of Latin America and one of the most violent places on the planet. At every turn, Hernández names not just the narcos, but also the politicians, functionaries, judges, and entrepreneurs who have collaborated with them. In doing so, she reveals the mind-boggling depth of corrupt...
Developing Culturally and Historically Sensitive Teacher Education
This volume explores the literacy education master's degree program developed at Universidad de Guadalajara in Jalisco, Mexico, with the aim of addressing the nation's emerging social, economic, technological, and political needs. Developing the program required taking into account the cultural diversity, historical economic disparities, indigenous and colonial cultures, and power inequities of the Mexican nation. These conditions have produced economic structures that maintain the status quo that concentrates wealth and opportunity in the hands of the very few, creating challenges for the education and economic life for the majority of the population. The program advocates providing tools f...
Molecular Mechanisms of Functional Food
MOLECULAR MECHANISMS OF FUNCTIONAL FOOD Comprehensive resource for understanding state-of-the-art mechanisms behind food health effects This book provides information on the development and validation of functional foods towards their market and industrial application. It covers the available information on developments, efficacy, and testing and safety, while demonstrating the proven or potential effects of food on health and disease. With contributions from the foremost experts in the field, this book will bring readers up to speed on the state of the art in the mechanisms behind food health effects, from their physiological bases to their conception, current uses, and future developments....
