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Martha E. Rogers
A towering figure in modern nursing, Rogers (1914-94) died during the final preparation of this collection of writings by and about her. They cover her role in the development of nursing science, the influences that shaped her life, education and research, professional and political issues, her Science of Unitary Human Beings, her ideas about nursing in space, and salutes to her on her 75th birthday. Annotation copyright by Book News, Inc., Portland, OR
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digit...
An Introduction to the Theoretical Basis of Nursing
An Introduction to the Theoretical Basis of Nursing marked the advent of a new era in nursing science. With a view of nursing as a "learned profession," this landmark work staked out a substantive knowledge base for the discipline. The science of unitary human beings proposed by Rogers was a radical departure from all that had come before and is seen by many as pioneering the beginning of a paradigmatic shift within the profession.--PubMed.
Extreme Trust
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support.
Martha Rogers
The first volume in the series presents the nursing theory of Martha Rogers, together with examples of its applications to practice and research. Rogers envisions nursing as a compassionate concern for maintaining and promoting health, preventing illness, and caring for and rehabilitating the sick. Her theory, the Science of Unitary Human Beings, with its high respect for the individual, has identified the phenomenon that is the true object of nursing, the person as a unified whole.
Theoretical Nursing
This text guides you through the evolution of nursing's theoretical foundations and examines the ways in which these principles influence the practice of the discipline."--Jacket.
Winter Promise
After her move to Texas, Abigail Monroe quickly suspects that the only brightspot in her new life is the town's doctor, Elliot Jensen. But can he overcomethe guilt and self-doubt he holds from his past mistakes?
Customer Relationship Management
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to includ...
Becoming Lucy
DIVWill heiress Lucinda Bishop learn the meaning of true love and forgiveness on the Oklahoma plains?/divDIV /divDIVIn 1896, after her parents’ deaths, seventeen-year-old heiress Lucinda Bishop is sent to Oklahoma to live with her aunt and uncle. But Oklahoma ranch life brings her more than she bargained for when she meets ranch hand Jake Starnes, a drifter who is running from his past. As her friendship with Jake grows, Lucinda faces emotions she’s never before experienced./divDIV /divAs Jake learns more about God’s love for him, he realizes he must face his past and the consequences of his actions, even if it means he will lose the one girl he loves. Will he be able to get his life together before someone else claims her hand…or even her life?
