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Marketing Democracy
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the...
The Information Society: Evolving Landscapes
UR Reader consists of a set of essays written by international authors many 0 of whom are acknowledged experts in one or more aspects of information technology (IT) and its implications for society. The contents have been influenced by the fact that the relationship between IT and society has to be considered in an holistic context. Our purpose has been to present this series of essays in the loosely related perspectives of landscapes which reflect that holism. As editors, we have chosen to leave people free to select the different perspectives and traverse the landscapes in any manner they choose. The Reader seeks to raise social awareness of the issues at stake when we talk 1 about compute...
Facing the Challenge of Risk and Vulnerablity in an Information Society
An ounce of prevention is better than a pound of cure .This comment from one of the contributors pinpoints the target of this publication - to acknowledge vulnerability in our society and identify various means of coping with it.The topic of social vulnerability may be approached from many different directions. For some people, the starting point is a particular system that, because of its size and complexity is unreliable and therefore generates vulnerability. It may be the design, implementation or integration of sophisticated technological devices within the system which reduces its reliability. From another perspective, social vulnerability is ultimately a subjective experience of indivi...
Postcritical Management Studies
This book is the first of its kind to offer a new definition of contemporary management. It uses Henrys philosophy and takes the real, sensitive and pathetic subjectivity of individuals as the starting point of the analysis as opposed to the usual large categories of representations; resources; images; and discourses. This book thus proposes to rethink management by insisting on the dialectic of strength and vulnerability; its power of constraint, imitation and imagination; and finally its framework of action situated in a fourfold concern for the self, for people, for institutions and for the environment. These different notions are useful in order to experience a deeper understanding of management that is free from the obsolescence of the distant recommendations of ancient protomanagement and the outdated and dubious prescriptions of the so-called scientific management.
Rhetorica Movet
This collection of articles in English and German covers a wide range of interdisciplinary topics of historical and modern manifestations of rhetoric in literature, linguistics, philosophy, law, theology, education, politics, and intellectual history.
Advertising International
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Cow Up a Tree
Western societies are calling for speedy change in agriculture and the agrifood industries to incorporate new quality criteria into the goods they produce. To promote these changes what scientists must develop are not universally implementable technical solutions, but self-diagnosis methods to be used by agricultural producers and their advisors. They also need to evolve new procedures for research intervention in collective organisations. There is a need for new individual and collective learning and organisation processes based on transdisciplinarity and co-learning among researchers, development professionals, decision makers and farmers. In this book, scientists from ten industrialised countries describe and reflect on their theoretical and practical experience of the different forms of learning they experimented with.
