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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.
Direct democracy is growing in the form of statewide ballot initiatives. This work assesses the health of the intitiative process through the insights of initiative scholars, journalists, and political consultants across America.
Drawing parallels between war and politics, the author explains why military principles can be applied to an understanding of the events, concepts, concerns, issues, and practices of political life.
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, foc...
Contains case studies of nineteen contemporary political campaigns, including Senate races, House races, and referenda and initiatives.
In the 1990s, the New Orleans murder rate exploded. In 1996, 350 people were killed—the highest number in the city’s history, and the highest rate in the nation. In response to this crisis, gallery owner and artist Jonathan Ferrara and artist Brian Borrello, launched a powerful project: Guns in the Hands of Artists. Over sixty artists, including painters, glass artists, sculptors, photographers, and poets, used decommissioned guns taken off the city streets via a gun buyback program to express a thought, make a statement, open a discussion, and to stimulate thinking about guns and gun violence in America. As gun violence continues to devastate the nation on a daily basis, Guns in the Han...
This collection chronicles the most mysterious, bizarre and often overlooked homicides in Louisiana history. Drawing on contemporary records and, where available, the recollections of those who provide a coherent version of the facts, these mesmerizing tales detail some of the more gruesome episodes: the rise of the first Mafia godfather in the United States; the murder of two New Orleans police chiefs; the brutal murder of a famous New Orleans madam; the story of a respectable young woman who "accidentally" poisoned her younger sister and is a suspect in other family deaths; the ritual killing of blacks in southwestern Louisiana and eastern Texas; the mysterious death of a young housewife which still generates debate; and the demise of a local celebrity who believed in his own invincibility.
Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contemporary issues, from taxes and health care to abortion, the death penalty, and the teaching of evolution. The chapters also illustrate the wide-ranging relevance of framing for many different contexts in American politics, including public opinion, the news media, election campaigns, parties, interest groups, Congress, the presidency, and the judiciary.