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The Affluent Consumer
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating ...
Lifestyle Market Segmentation
As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage of the change--and challenges the viewpoint that strategies from lifestyle market segmentation studies ca...
Lifestyle Market Segmentation
As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage of the change--and challenges the viewpoint that strategies from lifestyle market segmentation studies ca...
The Averaged American
supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation.
Out of the Jungle
"[T]he Teamsters, the largest A.F.L. affiliate... has been understudied... Russell's motives in seeking to redress this imbalance are certainly commendable." ?Maurice Isserman, The New York Times Book Review"[A] well-researched study of the longtime Teamsters leader...[that] could put Hoffa back on the historical map for a new generation of students of labor history." ?Publishers Weekly "An unexpectedly enthralling account of Jimmy Hoffa's tactics and aspirations... Russell's history of the Teamsters under Hoffa illustrates the vibrancy of the labor movement?for better or worse?during the middle 50 years of the 20th century." ?Kirkus Reviews "In this gripping biography of Jimmy Hoffa... Thad...
Happy Singlehood
Despite enduring whispers, sideway glances, and blatant discrimination, men and women today are choosing to remain single—and are enjoying complete and joyful lives. In this carefully crafted, thoroughly researched book, Elyakim Kislev delivers groundbreaking insights on the fastest growing demographic in the world: singles. Happy Singlehood investigates how unmarried people create satisfying lives in a world where social structures and policies are still designed to favor married couples. The book challenges readers to rethink how single people organize social and familial life in new ways, and illuminates how educators, policymakers, and urban planners ignore their needs. Based on personal interviews, singles’ writings, and widespread quantitative analysis, Happy Singlehood investigates how singles nurture social networks, create innovative communities, and effectively deal with discrimination. Showcasing voices of singles, Kislev charts a way forward to assist singles to live life on their terms, and explains how everyone—single or otherwise—benefits from the freedom to develop new and fulfilling lifestyles.
Hope and Christian Ethics
The eudaimonia gap -- The theological virtue of hope in Aquinas -- Rejoicing in hope -- Presumption and moral reform -- Despair and consolation -- The problem of worldliness -- Hope and the earthly city
