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The 18 Immutable Laws of Corporate Reputation
A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protec...
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The Wall Street Journal Guide to the Top Business Schools 2004
Using a carefully constructed survey methodology and Harris Interactive's online polling techniques, "Top Business Schools 2004" reveals what corporate recruiters really think of the schools and their students.
Corporate Communication
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the network...
The Wall Street Journal Guide to Business Schools
Most people return to business school for an M.B.A. degree to increase their marketability in a highly competitive business environment. How well they achieve their goal depends in large measure on how the business world views the schools they attended. For the first time ever, The Wall Street Journal, the world's most respected business publication, along with Harris Interactive, the organization that created the well-known Harris poll, tells you what corporate recruiters from a wide variety of fields think about the M.B.A. programs they know so intimately. Nearly two years in the making, this is the only major survey that focuses exclusively on the opinions of recruiters -- the buyers of M...
The Two Headed Coin
Discover the interplay between strategy and risk in this insightful new resource from two experts in the financial industry who have applied their knowledge to multiple industries In The Two Headed Coin, accomplished authors James L. Darroch and David Wm. Finnie deliver an insightful exploration of the interplay between strategy and risk that underlies the operational framework of successful organizations. You’ll learn which risks are fundamental to the strategic positioning and goals of your organization and which are not. You’ll also discover the importance of an independent risk function, e,g., the CRO, and its invaluable role as part of the strategic process. You’ll also find: A th...
Encyclopedia of Contemporary American Culture
As a meeting point for world cultures, the USA is characterized by its breadth and diversity. Acknowledging that diversity is the fundamental feature of American culture, this volume is organized around a keen awareness of race, gender, class and space and with over 1,200 alphabetically-arranged entries - spanning 'the American century' from the end of World War II to the present day - the Encyclopedia provides a one-stop source for insightful and stimulating coverage of all aspects of that culture. Entries range from short definitions to longer overview essays and with full cross-referencing, extensive indexing, and a thematic contents list, this volume provides an essential cultural context for both teachers and students of American studies, as well as providing fascinating insights into American culture for the general reader. The suggestions for further reading, which follows most entries, are also invaluable guides to more specialized sources.
