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Advertising, Promotion, and New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuas...
Concepts and Controversies in Obsessive-Compulsive Disorder
Few syndromes in psychopathology generate as much popular curiosity and clinical exploration as does obsessive-compulsive disorder (OCD). Since the 1970s, research on OCD has increased exponentially. Speci?c advances include an improved grasp of the heterogeneity of the disorder, identi?cation of putative subtyping schemes, and the development of increasingly sophisticated theoretical models of the etiology and maintenance. Perhaps most importantly, research has led to advances in treatment; andwhereasthe?rstlinetherapies(cognitive-behaviortherapyandserotonergicm- ication) are not entirely effective for every sufferer, they have transformed OCD from an unmanageable lifetime af?iction into a ...
Transformative Consumer Research for Personal and Collective Well-being
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
The why of Consumption
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Consumer Behaviour
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
The Semiotics of Consumption
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Consumer Behaviour: Asia-Pacific Edition
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each oth...
Hooked on Growth
Challenging conventional wisdom on the virtues of a consumer economy, this provocative book explores the nexus between growth and environment sustainability. The miracle of the modern affluent economy is an ever-swelling cornucopia of consumer goods, leading to expanding consumption as the essential underpinning of economic growth in more and more parts of the globe. Douglas Booth contends that expansion in this form amounts to an addiction. Are we as a society hooked on economic growth of a kind that carries with it significant threats to the natural environment? A critical dilemma for the modern economy is that growth is required to prevent the pain of unemployment. As growth continues, th...
Effective Writing
This book offers basic guidelines on writing effectively for academic purposes. It reminds students that writing is an integral part of the learning process, and shows them how to write clear sentences, coherent paragraphs, and well-organized papers. It explains in detail matters of style and format, including how to quote, cite, and list reference sources (using both APA and ASA styles), and how to present quantitative and qualitative research results. Students can also learn how to revise, edit, and proofread to produce a high-quality paper. While this guide is prepared for the use of both undergraduate and postgraduate students in the social sciences, it contains a great deal of useful material that can help students studying other disciplines to write better academic papers. To make the book more helpful, topics such as subject-verb agreement, the use of articles, verb tenses, and punctuation are included in the appendices. Also included are detailed comments on revision of faulty sentences taken from student writing and an extensive appendix on the use of over 300 selected words and phrases with explanatory notes and example sentences.
