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Commodity Activism
Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the D...
Social TV
On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-dema...
The Racial Order of Things
Why did affirmative action programs implemented during the sixties and seventies suffer vicious assaults in the nineties? How were culturally resonant appeals to individualism and colorblindness turned around during the nineties to epitomize a “toxic system of quotas, preference, and set-asides”?In The Racial Order of Things, Roopali Mukherjee analyzes reversals and reinterpretations that mark the turn from the civil rights era of the sixties to the post-soul decade of the nineties. She begins by surveying a series of intractable disagreements over race- and gender-based social justice that have played out over the past decade, framed by the 1996 passage of California's Proposition 209 a...
The Cambridge Companion to Contemporary African American Literature
This book provides a systematic and vibrant account of the range and achievements of contemporary Black writers.
Understanding Digital Racism
Digital technologies are proliferating and transforming racism, complicating our understanding, and making contemporary racism increasingly harder to challenge. Digital racism takes many forms, such as viral memes circulating via social media platforms; the swarming of networked users targeting people of colour; hidden algorithmic classification and sorting; and the racial profiling of policing and surveillance systems. The variance and complexity of technologically mediated racisms begs the question of whether adequate attention has been paid to digital processes and environments through which race materializes. Understanding Digital Racism analyzes the digital realm as a race-making techno...
The Cultural Politics of Femvertising
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
Democracy Moving
Explores the potential of movement to create and revise historical narratives of race and nation
London’s Urban Landscape
London’s Urban Landscape is the first major study of a global city to adopt a materialist perspective and stress the significance of place and the built environment to the urban landscape. Edited by Christopher Tilley, the volume is inspired by phenomenological thinking and presents fine-grained ethnographies of the practices of everyday life in London. In doing so, it charts a unique perspective on the city that integrates ethnographies of daily life with an analysis of material culture. The first part of the volume considers the residential sphere of urban life, discussing in detailed case studies ordinary residential streets, housing estates, suburbia and London’s mobile ‘linear vil...
Race and Media
A foundational collection of essays that demonstrate how to study race and media From graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media adopts a wide range of methods to make sense of specific occurrences, from the corporate portrayal of mixed-race identity by 23andMe to the cosmopolitan fetishization of Marie Kondo. As a whole, this collection demonstrates that all forms of media—from the sitcoms we stream to the Twitter feeds we follow—confirm racism and reinforce its ideological frameworks, while simultaneously giving space for new modes of resistance and understanding. ...
