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Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Peasant Rebellion in a Slave Society
Peasant Rebellion in a Slave Society identifies the immediate and remote reasons for the Balaiada revolt in Maranhão, Brazil, analyzing the special characteristics of the region that favored the development of a relatively independent peasantry within and around the cotton, rice, cassava, and cattle estates. The book explores the demography of Maranhão and patterns of land ownership and documents the rapid degradation of the environment by plantation‐based export agriculture. The analysis of various types of coerced and free labor, the oligopolistic structure of the colonial economy, and the key determinants of class and status contextualizes the conflict potential in Maranhão during th...
Philosophy of Science and Meta-Knowledge in International Business and Management
This volume explores major issues and concepts in the field of international business and management and asks the question 'What is it that we know?' It examines key topics such as multinational enterprise and strategic management theory, post-merger integration, internalizing firms and the strategy-performance relationship.
Recent Progress in Data Engineering and Internet Technology
The latest inventions in internet technology influence most of business and daily activities. Internet security, internet data management, web search, data grids, cloud computing, and web-based applications play vital roles, especially in business and industry, as more transactions go online and mobile. Issues related to ubiquitous computing are becoming critical. Internet technology and data engineering should reinforce efficiency and effectiveness of business processes. These technologies should help people make better and more accurate decisions by presenting necessary information and possible consequences for the decisions. Intelligent information systems should help us better understand...
Advanced Research in Technologies, Information, Innovation and Sustainability
The three-volume set CCIS 1935, 1936 and 1937 constitutes the refereed post-conference proceedings of the Third International Conference, ARTIIS 2023, Madrid, Spain, October 18–20, 2023, Proceedings. The 98 revised full papers presented in these proceedings were carefully reviewed and selected from 297 submissions. The papers are organized in the following topical sections: Part I: Computing Solutions, Data Intelligence Part II: Sustainability, Ethics, Security, and Privacy Part III: Applications of Computational Mathematics to Simulation and Data Analysis (ACMaSDA 2023), Challenges and the Impact of Communication and Information Technologies on Education (CICITE 2023), Workshop on Gamific...
Handbook of Tourism and Consumer Behavior
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.
Advancing the Power of Learning Analytics and Big Data in Education
The term learning analytics is used in the context of the use of analytics in e-learning environments. Learning analytics is used to improve quality. It uses data about students and their activities to provide better understanding and to improve student learning. The use of learning management systems, where the activity of the students can be easily accessed, potentiated the use of learning analytics to understand their route during the learning process, help students be aware of their progress, and detect situations where students can give up the course before its completion, which is a growing problem in e-learning environments. Advancing the Power of Learning Analytics and Big Data in Ed...
John of God
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