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This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience’s power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.
"This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format - number of episodes, melodrama influence, and influence of the audience on future writing - to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience's power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas"--
VR occupies an interesting place in the media ecosystem. On the one hand, it is an emerging, ‘cutting-edge’ technology backed by billions of USD by major corporations. On the other hand, VR is older than the World Wide Web and older than social networking sites. After many years of hype and unfulfilled potential, VR is now finally on the precipice of widespread adoption and has begun to be used in novel ways throughout various industries. This edited collection brings together a diverse group of authors to analyse the current state of VR, while recognizing that these many different use-cases will likely become even more important with the increased investment in the technology. To examin...
At most recent count, there are no fewer than forty-five women in Brazil directing or codirecting feature-length fiction or documentary films. In the early 1990s, women filmmakers in Brazil were credited for being at the forefront of the rebirth of filmmaking, or retomada, after the abolition of the state film agency and subsequent standstill of film production. Despite their numbers and success, films by Brazilian women directors are generally absent from discussions of Latin American film and published scholarly works. Filling this void, Brazilian Women's Filmmaking focuses on women's film production in Brazil from the mid-1970s to the current era. Leslie L. Marsh explains how women's film...
This book discusses the role of television drama series on a global scale, analyzing these dramas across the Americas, Europe, Asia, Australia, and Africa. Contributors consider the role of television dramas as economically valuable cultural products and with their depictions of gender roles, sexualities, race, cultural values, political systems, and religious beliefs as they analyze how these programs allow us to indulge our innate desire to share human narratives in a way that binds us together and encourages audiences to persevere as a community on a global scale. Contributors also go on to explore the role of television dramas as a medium that indulges fantasies and escapism and reckons with reality as it allows audiences to experience emotions of happiness, sorrow, fear, and outrage in both realistic and fantastical scenarios.
This book, the first of its kind, brings together leading scholars from multiple perspectives in a serious dialogue about continuity and change in global media production and content. Looking at a wide swath of the world, these authors show the emergence of transnational collaboration in global television and film production across national borders that seem to transcend national cultures and identities. At the same time, traditional class analysis of such phenomena is reframed within the rise of myriad social movements for equality, democracy, human rights, and defense of the environment. What are the effects of media, local or global? Does the West continue to dominate or is cultural imperialism waning? With original chapters written by leading scholars from a variety of disciplines, this book will appeal to students and scholars interested in global media communication, cultural studies, and international political economy.
Made in Brasil - três décadas do vídeo brasileiro reúne reflexões e depoimentos de artistas, realizadores e autores. O livro se destaca pela produção de conhecimento sobre o vídeo e suas relações com o cinema, a televisão, a literatura e as artes visuais, referentes aos principais momentos do vídeo no Brasil.
Renewed interest in Latin American film industries has opened a host of paths of scholarly exploration. Productions from different countries reflect particular social attitudes, political climates and self-conceptions, and must be considered separately and as a whole. The search for national identity is a key component of Latin American films in a time of decreasing cultural diversity and pressures to westernize. Globalization and falling government support have fueled cross-border collaborations, calling into question the idea of a movie's "nationality," and leaving some nations' film industries on the brink of collapse. Whether thriving or barely surviving, struggling to remain distinct or...
This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes. The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these...
Brazilian cinema is one of the most influential national cinemas in Latin America and this wide-ranging study traces the evolution of Brazilian film from the silent era to the present day, including detailed studies of more recent international box-office hits, such as Central Station (1998) and City of God (2002). Brazilian National Cinema gives due importance to traditionally overlooked aspects of Brazilian cinema, such as popular genres, ranging from musical comedies (the chanchada) to soft-core porn films (the pornochanchada) and horror films, and also provides a fresh approach to the internationally acclaimed avant-garde Cinema Novo of the 1960s. Lisa Shaw and Stephanie Dennison apply r...