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A tried and tested formula for business planning What is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you’ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20...
Tales Accursed is the second collection of classic supernatural stories selected by the artist Richard Wells. Each of the sixteen tales is accompanied by one of Richard’s striking lino-print illustrations. This anthology contains work from both the established masters of folk horror, and some more surprising contributors: from Shirley Jackson and M. R. James to E. F. Benson and William Croft Dickinson. Tales Accursed will raise the hairs on your neck and keep you alert to the slightest rustle in the trees: through the chill splendour of moonlit nights come apparitions through the orchard; sea-witches perch on the sharp fangs of rocks as they weave their spells; fir-woods lie unnaturally still with no birdsong, no breeze, nor any undergrowth; and hooded creatures crouch on grey secluded beaches. This book combines ancient horrors from the wilderness with sinister shadows of the landscape to remind us of the settings of our ancestors. Tales Accursed is a gloriously creepy collection of chilling folk horror tales that is both thrilling and unnerving.
Forget everything you’ve been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.
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A richly illustrated portrait of the earth drawn by major scientists. Examines the processes that have shaped our planet into a home for life and the forces that cloud it's future. This book gives a unified narrative of Earth's 4.6 billion-year history and the progress science is making in decyphering its mysteries.