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Islamic Branding and Marketing
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and ...
Handbook of Islamic Marketing
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked...
Challenging Islamic Orthodoxy
This book is the first work that comprehensively presents the accounts of Lia Eden, a former flower arranger who claims to have received divine messages from the Archangel Gabriel and founded the divine Eden Kingdom in her house in Jakarta. This book places Lia Eden’s prophetic trajectory in the context of diverse Indonesian spiritual and religious traditions, by which hundreds of others also claimed to have been commanded by God to lead people and to establish religious groups. This book offers a fresh approach towards the rich Indonesian religious and spiritual traditions with particular attention to the accounts of the emergence of indigenous prophets who founded some popular religions....
The Principles of Islamic Marketing
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between intern...
Islamic Activism
Foreword /Charles Tilly.-Introduction: Islamic Activism and Social Movement Theory/ Quintan Wiktorowicz. - 1. From Marginalization to Massacres: A Political Process Explanation of GIA Violence in Algeria / Mohammed M. Hafez. - 2. Violence as Contention in the Egyptian Islamic Movement Mohammed / M. Hafez and Quintan Wiktorowicz. - 3. Repertoires of Contention in Contemporary Bahrain / Fred H. Lawson. - 4. Hamas as Social Movement / Glenn E. Robinson. - 5. The Networked World of Islamist Social Movements / Diane Singerman. - 6. Islamist Women in Yemen: Informal Nodes of Activism / Janine A. Clark. - 7. Collective Action with and without Islam: Mobilizing the Bazaar in Iran/ Benjamin Smith. - 8. The Islah Party in Yemen: Political Opportunities and Coalition Building in a Transitional Polity / Jillian Schwedler. -9. Interests, Ideas, and Islamist Outreach in Egypt / Carrie Rosefsky Wickham. - 10. Making Conversation Permissible: Islamism and Reform in Saudi Arabia/ Gwenn Okruhlik. - 11. Opportunity Spaces, Identity, and Islamic Meaning in Turkey / M. Hakan Yavuz. - Conclusion: Social Movement Theory and Islamic Studies / Charles Kurzman
Enhancing Writing Skills
Enhancing Writing Skills includes conference presentation papers from the Carnegie Writers, Inc. 1st Annual Conference. The anthology provides published and aspiring writers resources for sustaining, enhancing and evaluating their writing skills. The chapter themes focus on genre-based writing, creativity in writing, mechanics of writing, academic writing, and writing as a business. Enhancing writing skills is beneficial to diverse writers as it impacts the community, working, and educational environments. ANTHOLOGY GOALS AND OBJECTIVES: - Enable writers to learn from other writers for the development of networking relationships and professional development. - Assist writers with techniques on sustaining their writing talents in their chosen genre or various genres. - Provide meaningful publishing resources related to non-traditional and traditional publication venues. - Enhance writers understanding for marketing strategies in the 21st century.
Latinos, Inc.
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketpla...
Islam and Mammon
The doctrine of "Islamic economics" entered debates over the social role of Islam in the mid-twentieth century. Since then it has pursued the goal of restructuring economies according to perceived Islamic teachings. Beyond its most visible practical achievement--the establishment of Islamic banks meant to avoid interest--it has promoted Islamic norms of economic behavior and founded redistribution systems modeled after early Islamic fiscal practices. In this bold and timely critique, Timur Kuran argues that the doctrine of Islamic economics is simplistic, incoherent, and largely irrelevant to present economic challenges. Observing that few Muslims take it seriously, he also finds that its pr...
The Land of Five Towers (English Edition)
"Alif had never set foot outside of West Sumatra. He passed his childhood days searching for fallen durian fruit in the jungle, playing soccer on rice paddies, and swimming in the blue waters of Lake Maninjau. His mother wants him to attend an Islamic boarding school, a pesantren, while he dreams of public high school. Halfheartedly, he follows his mother’s wishes. He finds himself on a grueling three-day bus ride from Sumatra to Madani Pesantren (MP) in a remote village on Java. On his first day at MP, Alif is captivated by the powerful phrase man jadda wajada. He who gives his all will surely succeed. United by punishment, he quickly becomes friends with five boys from across the archipe...
Girl of Kosovo
A child's perspective on war. In 1998 the Serb military intensifies its efforts to expel Albanians from Kosovo. Ethnic cleansing forces many families to seek safety in the surrounding hills and mountains. The Kosovo Liberation Army fights back guerrilla style, struggling for an independent Kosovo. Some Albanian villagers support the freedom fighters. Others fear that armed resistance, which they have successfully avoided through long years of Serb repression, will only increase the death toll. And always there is terrible tension between Serbian and Albanian neighbors who once were friends. Eleven-year-old Zana Dugolli, an Albanian Kosovar, isn't sure what to think. She does know not to spea...
