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Harvesting Minds
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into...
Fame to Infamy
Fame to Infamy: Race, Sport, and the Fall from Grace follows the paths of sports figures who were embraced by the general populace but who, through a variety of circumstances, real or imagined, found themselves falling out of favor. The contributors focus on the roles played by athletes, the media, and fans in describing how once-esteemed popular figures find themselves scorned by the same public that at one time viewed them as heroic, laudable, or otherwise respectable. The book examines a wide range of sports and eras, and includes essays on Barry Bonds, Kirby Puckett, Mike Tyson, Mark McGwire and Sammy Sosa, Branch Rickey, Joe Louis and Max Schmeling, Michael Jordan, Wilt Chamberlain, and Jim Brown, as well as an afterword by noted scholar Jack Lule and an introduction by the editors. Fame to Infamy is an interdisciplinary volume encompassing numerous approaches in tracing the evolution of each subject's reputation and shifting public image.
Non-discursive Rhetoric
Examines the role of image and affect in teaching with new digital technologies and multimedia composition.
Noise Wars
Let me place on your radar screen an issue that for most people goes by unnoticed. Every day it is there for all of us to see and hear? if we can just notice it for that first time. This is the rising use of media, the use of media in abusive, penetrating ways. Our freedom to choose whether or not we consume that media is taken away from us. & br / & br /With their business model coming under pressure from shrinking audiences, media companies seek to regain their footing by forcing people to consume TV and other digital content outside the home by turning public and private settings into captive-
Defining Visual Rhetorics
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work ...
Language and Image in the Reading-Writing Classroom
This volume offers concrete answers to the question of how we can use imagery to enrich the teaching of reading and writing. The chapters are organized according to two guiding principles. First, each addresses specific aspects of the inextricable integration of imagery and language in the teaching of reading and writing. Imagery is not privileged over language; the fusion of the two is emphasized. Second, each focuses on a particular kind of imagery--mental, graphic, or verbal--describing teaching/learning strategies based on the deployment of that kind of imagery in the classroom. There is currently a renewed acknowledgment of the importance of imagery in meaning. The rapid spread of the W...
Embodied Literacies
Embodied Literacies: Imageword and a Poetics of Teaching is a response to calls to enlarge the purview of literacy to include imagery in its many modalities and various facets. Kristie S. Fleckenstein asserts that all meaning, linguistic or otherwise, is a result of the transaction between image and word. She implements the concept of imageword—a mutually constitutive fusion of image and word—to reassess language arts education and promote a double vision of reading and writing. Utilizing an accessible fourfold structure, she then applies the concept to the classroom, reconfiguring what teachers do when they teach, how they teach, what they teach with, and how they teach ethically. Fleck...
Intertexts
What do we mean when we talk about reading? What does it mean to "teach reading?" What place does reading have in the college writing classroom? Intertexts: Reading Pedagogy in College Writing Classrooms theoretically and practically situates the teaching of reading as a common pedagogical practice in the college writing classroom. As a whole, the book argues for rethinking the separation of reading and writing within the first-year writing classroom--for an expanded notion of reading that is based on finding and creating meaning from a variety of symbolic forms, not just print-based texts but also other forms, such as Web sites and visual images. The chapter authors represent a range of cultural, personal, and rhetorical perspectives, including cultural studies, classical rhetoric, visual rhetoric, electronic literacy, reader response theory, creative writing, and critical theories of literature and literary criticism. This volume, an important contribution to composition studies, is essential reading for researchers, instructors, writing program administrators, and students involved in college writing instruction and literature.
It's Time for a Change
The United States entered the 21st century as the world’s sole superpower. Our diplomatic strength, military might, financial resources, and technological innovation were, and continue to be, the envy of the world. However, in the crucial area of education, the U.S. lags behind many other developed countries. Though the U.S. spends more per student than almost any other country, international exams have demonstrated that we consistently perform well behind countries such as South Korea, China, Japan, and Finland in the areas of reading and math. There are even more worrying elements at play, however. Paramount among these is the fact that the U.S. educational system is becoming ever more s...
