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Sem megafone, com smartphone
Unindo reflexões teóricas de comunicação com empregados (ou comunicação interna) e depoimentos de comunicadores dos cinco continentes, somado ainda à prática dos autores de anos de trabalho em organizações, o livro é um tratado essencial para a boa liderança. No ambiente complexo que se tornou o campo das comunicações, da tecnologia e das relações de trabalho, a obra analisa as transformações da sociedade e as relaciona com as estratégias comunicativas das organizações. Com trajetórias profissionais exemplares no campo da Comunicação Corporativa, os autores trazem nas páginas do livro os principais dilemas e possibilidades que têm marcado a comunicação das organizações com os empregados.
Reputação e Valor Compartilhado
A partir de análises e entrevistas, o livro Reputação e Valor Compartilhado: Conversas com CEOs Empresas Líderes em ESG traz exemplos de como Luiza Helena Trajano, Presidente do Conselho de Administração do Magalu, e seus colegas CEOS de 12 empresas líderes em ESG no Brasil abordam a importância da geração de valor compartilhado e a reputação como ativo intangível estratégico.
Diario Oficial
Laws, decrees, and administrative acts of government.
Leaning Against the Wind and the Timing of Monetary Policy
If monetary policy is to aim also at financial stability, how would it change? To analyze this question, this paper develops a general-form framework. Financial stability objectives are shown to make monetary policy more aggressive: in reaction to negative shocks, cuts are deeper but shorter-lived than otherwise. By keeping cuts brief, monetary policy tightens as soon as bank risk appetite heats up. Within this shorter time span, cuts must then be deeper than otherwise to also achieve standard objectives. Finally, we analyze how robust this result is to the presence of a bank regulatory tool, and provide a parameterized example.
Megaphones Out, Smartphones In
The authors wrote an essential handbook for good leadership by linking theories of communication with employees and communicators' testimonials from around the world to their practice of years of work in organizations. In addition, they convey the message that, in these new times, free, direct, open and multidirectional communication is the best way to humanize labor relations. It is this communication that transforms all leaders and employees into agents who move in the same direction, pursuing the same goals of success. This book inspires us to say that being strategic, today, is being dialogical.
Entrepreneurship, Growth, and Public Policy
This volume provides a lens to analyze public policy decisions involving entrepreneurship.
Rethinking Acrylic
Have you ever walked into an art supply store, stood in front of the amazing array of acrylic products and just thrown up your hands in confusion, leaving the store without buying something new to experiment with? If you've ever wondered what to do with all those products, then this book is for you. If you've been using acrylic in traditional painting forms, in this book you'll find grand, wild and inventive manipulations of acrylic that will get your creative juices flowing. Compared to more traditional art mediums such as oil and watercolor, acrylic is still in its infancy. But what it lacks in years, it makes up for in its range of use. Acrylics appeared on the market for artists in the l...
Entrepreneurship and Economic Growth
By serving as a conduit for knowledge spillovers, entrepreneurship is the missing link between investments in new knowledge and economic growth. The knowledge spillover theory of entrepreneurship provides not just an explanation of why entrepreneurship has become more prevalent as the factor of knowledge has emerged as a crucial source for comparative advantage, but also why entrepreneurship plays a vital role in generating economic growth. Entrepreneurship is an important mechanism permeating the knowledge filter to facilitate the spill over of knowledge and ultimately generate economic growth.
God's Images
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