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"Telah terjadi perubahan signifikan dalam era persaingan global saat ini: media iklan tidak lagi bersifat satu arah tapi dua arah dengan melibatkan target audience dalam berbagai bentuk komunikasi, media yang semula bersifat maal menjadi lebih spesifik, dominasi produsesn dalam mengendalikan pasar telah berubah menjadi dominasi retailer yang bergeser menjadi data-based marketing. Menghadapi perubahan-perubahan ini, perusahaan mau tak mau harus terus berinovasi dan kreatif dalam menyusun stratgei dan program promosinya. Buku ini membahas secara komprehensif cara menyusun strategi promosi yang kreatif, menyusun bujet program promosi, hingga mengimplementasikan strategi promosi. Di sini Anda juga akan mendapat contoh aktual penerapan IMC dalam dunia bisnis agar Anda lebih memahami bagaimana proses IMC dapat mendongkrak kinerja penjualan."
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From the bestselling author of the Shopaholic series comes a story of humour, heart and heartache. Finding Audrey is Sophie Kinsella’s first novel for teens, sure to appeal to her legions of adult and young adult fans all over the world. Audrey can't leave the house. She can't even take off her dark glasses inside the house. Then her brother's friend Linus stumbles into her life. With his friendly, orange-slice smile and his funny notes, he starts to entice Audrey out again - well, Starbucks is a start. And with Linus at her side, Audrey feels like she can do the things she'd thought were too scary. Suddenly, finding her way back to the real world seems achievable. Be prepared to laugh, dream and hope with Audrey as she learns that even when you feel like you have lost yourself, love can still find you . . .
A young Hasidic Jew seeks his fortune in New York's Lower East Side. He turns from his religious studies to focus on the business world, where he discovers the high price of assimilation.
By analyzing ways in which indigenous cultures described the American Southwest, David Teague persuasively argues against the destructive approach that Americans currently take to the region. Included are Native American legends and Spanish and Hispanic literature. As he traces ideas about the desert, Teague shows how literature and art represent the Southwest as a place to be sustained rather than transformed. 14 illustrations.
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T-shirts are popular, affordable, and—in recent years—works of art! These comfortable, casual items of clothing have become creative canvases for innovative design. Street T showcases the most significant contributions to this pop-culture/design phenomenon of this wardrobe staple—from do-it-yourself silk screens to high fashion variations. Each of the 45 graphic artists and designers included all have a particular vision of the T-shirt and reveal their views of the world through their T-shirt designs. Several have even made an original and exclusive T-shirt design just for Street T and all were interviewed just for the book. Filled cover to cover with lush, full-color photography, Street T is a vibrant and colorful look-book that will thrill artists, designers, fashionistas, and T-shirt-wearers alike.
* The million-copy bestseller* * National Book Award finalist * * An instant New York Times Bestseller and one of their 10 Best Books of 2017 * * Selected for Emma Watson's Our Shared Shelf book club * 'This is a captivating book... Min Jin Lee's novel takes us through four generations and each character's search for identity and success. It's a powerful story about resilience and compassion' BARACK OBAMA. Yeongdo, Korea, 1911. Teenaged Sunja, the adored daughter of a fisherman, falls for a wealthy yakuza. He promises her the world, but when she discovers she is pregnant – and that her lover is married – she refuses to be bought. Facing ruin, she accepts an offer of marriage from a gentle minister passing through on his way to Japan. Following a man she barely knows to a hostile country where she has no friends, Sunja will be forced to make some difficult choices. Her decisions will echo through the decades. Spanning nearly 100 years of history, Pachinko is an unforgettable story of love, sacrifice, ambition and loyalty told through four generations of one family.
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.