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User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance
Liftoff! is your guide to leveling up as a design manager and leader. Its experience-driven approach--written by designers for designers--will help you hire and scale teams, develop careers, learn why diversity matters to your business, and solidify design's role in your organization. Liftoff! will elevate your skills to lead your team and company to new heights.
HE is the river. HE takes who he wants and releases who HE wants. Emmy Jenkins knows what it feels like to have a serial killer come after her. She escaped HIM twice. Emmy and Brian must start over in a new town, away from the tragic events and the killer’s family. Unfortunately, HE escapes custody. The authorities think the killer committed suicide by drowning himself in the river. They do not locate his body, but they do find a girl drowned in Elk Lake. Her death is ruled an accidental drowning, but Emmy knows HE is still alive. And HE is coming for her. To prove himself worthy of immortality, HE follows the river to its source in the Cascade Mountains, where HE will accept whatever the headwaters offer. Suddenly, his destiny is revealed when the perfect nymph with three little girls appears on the shore.
Are you interested in getting out of the audience observing and onto the stage sharing your thoughts, ideas, and experience with the world? If so, Speaker Camp is for you! Russ Unger and Samantha Starmer are seasoned and popular presenters at venues such as South by Southwest, and numerous other events around the world. Their insights and expertise will guide you through the steps you need to take to be in the limelight too. Using a clear and concise workshop-like approach, you’ll learn to: brainstorm ideas, create an abstract, craft a biography, organize and structure content, practice your presentation, prepare to present to an audience What’s more, Speaker Camp covers the mechanics of presenting material onstage, managing an audience, and how to approach making updates and revisions to presentations after you’ve given them. You’ve got a lot to say, and people deserve to hear it!
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Survivin...
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how...
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth
HTML and CSS can be a little daunting at first but fear not. This book, based on Shay Howe's popular workshop covers the basics and breaks down the barrier to entry, showing readers how they can start using HTML and CSS through practical techniques today. They'll find accompanying code examples online, while they explore topics such as the different structures of HTML and CSS, and common terms. After establishing a basic understanding of HTML and CSS a deeper dive is taken into the box model and how to work with floats. The book includes an exercise focused on cleaning up a web page by improving the user interface and design, solely using HTML and CSS. With a few quick changes the web page changes shape and comes to life. Interactive, technically up-to-the-minute and easy-to-understand, this book will advance a student's skills to a professional level.
Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ...
Everyone has been talking about the mobile web in recent years, and more of us are browsing the web on smartphones and similar devices than ever before. But most of what we are viewing has not yet been updated for mobile presentation. How can designers bring more of the web up to speed with the capabilities of today's mobile devices? In Mobilizing Web Sites: Develop and Design, author and designer Kristofer Layon addresses that elephant in the room --the many existing web sites that we manage on a day-to-day basis-- and walks through techniques that web designers can use to make these legacy web sites better-suited for mobile viewing. By focusing on content strategy and the mobile UI experience, web designers can use HTML, CSS, and JavaScript to design mobile presentations of legacy, standards-based web sites. The techniques of gradual mobile improvement are all that a designer needs to help the existing web be more mobile.