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The Mysteries of London
Reproduction of the original: The Mysteries of London by George W.M. Reynolds
Strategic Marketing: Planning and Control
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Part-time Farming
None
The Mysteries of London (Complete)
BETWEEN the 10th and 13th centuries Civilisation withdrew from Egypt and Syria, rested for a little space at Constantinople, and then passed away to the western climes of Europe. From that period these climes have been the grand laboratory in which Civilisation has wrought out refinement in every art and every science, and whence it has diffused its benefits over the earth. It has taught commerce to plough the waves of every sea with the adventurous keel; it has enabled handfuls of disciplined warriors to subdue the mighty armaments of oriental princes; and its daring sons have planted its banners amidst the eternal ice of the poles. It has cut down the primitive forests of America; carried ...
Annual Report
With appendices.
Information Marketing
This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.
Public Relations Cases and Readings
This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management...
Annual Report - Interstate Commerce Commission
With appendices, which include also "Annual report on the statistics of railways..." and "Preliminary report on the income account of railways."
