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Sociological Objects
What are the aims of sociology? What are its objects of study? How relevant is the classical tradition to the practice of sociology today? This volume brings together internationally renowned and new scholars to consider the changing relationship between contemporary and classical sociology. Arguing that recent historical and theoretical developments make reconsideration timely, it suggests that whilst the classical tradition has a continuing pertinence, it is inevitably subject to ongoing reconfiguration. Assessing the explanatory value of classical and contemporary forms of sociology, interrogating social theory as both a form of explanation and a mode of practice, and considering the possible consequences for the discipline of questions about its subject matter, Sociological Objects steers a course between assertions about radical epistemological breaks on the one hand, and reverence for the classical tradition on the other. Rather, it emphasizes the value of reworking, reconsidering and reconfiguring sociological thought.
Neuromarketing: A Peep Into Customer S Minds
What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
Human Services in the Network Society
The Internet and the many applications it supports continue to transform and expand the ways in which it is possible to relate, communicate, collaborate, and perform human service work. In this book, human service researchers and practitioners explore major opportunities and challenges to well being, social justice, and human service work that technology use in everyday life has exposed. Drawing on the latest research their contributions examine issues associated with human service practices in the network society, including: the implications of an expanded capacity to share human service data across agency and national boundaries; ethical issues associated with the use of remote sensing and...
Performing the Matrix
Performing the Matrix. Mediating Cultural Performances presents a collection of case studies and analyses dealing with performances of the matrix that take up questions of identities and social thinking, visualization and perception, the discursive power of texts and historiographic paradigms, and artistic strategies of political intervention. Since 1999 The Matrix has become a popular catchword through the homonymous Wachowski brothers’ movie. As both a traditional concept and a popular phenomenon, ‹matrix› can take on a new value when reconsidered in the light of performance studies. A behind-the-scenes look at theatre, performance, political activism and events may reveal a productive mediating structure that can metaphorically be described as a matrix. This mediating structure and its materializations are fundamentally reshaping modern culture. Accordingly ‹politics of visibility›, ‹media networking›,‹telepresence› and ‹liveness› are considered to be understood as performances of the matrix. If so, how does this understanding of cultural performances ‹as always already mediatized› influence contemporary concepts of performance and media?
Human-Computer Interaction
This four volume set provides the complete proceedings of the 10th International Conference on Human-Computer Interaction held June, 2003 in Crete, Greece. A total of 2,986 individuals from industry, academia, research institutes, and governmental agencies from 59 countries submitted their work for presentation at the conference. The papers address the latest research and development efforts, as well as highlight the human aspects of design and use of computing systems. Those accepted for presentation thoroughly cover the entire field of human-computer interaction, including the cognitive, social, ergonomic, and health aspects of work with computers. The papers also address major advances in knowledge and effective use of computers in a variety of diversified application areas, including offices, financial institutions, manufacturing, electronic publishing, construction, health care, and disabled and elderly people.
Mobile Lives
This book sets out, with remarkable clarity and insight, the contradictions of mobile societies and of mobile lives. Such mobilities are full of dilemmas, for individuals, for corporations, for states and in a way for the globe itself. 'Mobile Lives' is an up-to-date, provocatively written book which examines social processes that are on the edge.
Qualitative Research Design For Software Users
This book is an essential guide for anyone using qualitative data analysis software (QDAS), particularly useful for those who want to go beyond a basic introduction to discover how to get the most out of software and how to identify the methodological issues they need to consider.
Constant Disconnection
The weight of constant digital connection is the default condition of working life, home life, and everyday personal life – driving us to engage more with platforms than with people, a new state of constant disconnection that we cannot escape. Overflowing email inboxes, deluges of mobile phone notifications and torrents of social media posts—the flow of communication in its abundance is today's individualized interface for interpersonal and professional practices. Communication technologies and their use are both the needle and the thread of the wider social tapestry of everyday contemporary life. This ever-changing communication environment is where the neoliberal economic policies of t...
Essentials of Marketing Research
This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those ...
The First British Crime Survey
The First British Crime Survey: An Ethnography of Criminology within Government explores the early history of the British Crime Survey and how government officials, academics, and criminologists address the challenges brought by large-scale data projects.
