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Desain Sistem Pengendalian Manajemen UMKM
SPM bagi UMKM sama pentingnya dengan perusahaan besar. Terutama karena UMKM memiliki keunggulan dibandingkan perusahaan besar, yaitu kedekatan antara pemilik dengan karyawan, kekeluargaan, dan struktur organisasi yang sederhana (Yulianti dan Hidayat, 2020). Keunggulan-keunggulan ini dapat memberikan manfaat bagi UMKM, seperti peningkatan motivasi dan produktivitas karyawan, peningkatan kepuasan karyawan, dan peningkatan efisiensi dan efektivitas organisasi (Aini dan Ariyani, 2022). Ide yang populer di kalangan UMKM adalah bahwa SPM hanya berguna untuk perusahaan berskala besar (Utomo dan Sulistyarini, 2022). Padahal pada praktiknya, banyak UMKM yang telah melakukan pengendalian manajemen tanpa menyadarinya atau menamainya sebagai SPM (Mahmudi, 2021). Penerapan SPM UMKM dilakukan dengan cara dan metode yang sesuai dengan karakteristik dan kebutuhannya, seperti pemilik UMKM akan memantau laporan keuangan untuk mengetahui kondisi keuangan usahanya, berkonsultasi dengan karyawannya untuk mendapatkan masukan dan saran dalam menjalankan usahanya, dan melakukan inovasi produk dan jasa untuk memenuhi kebutuhan pelanggan (Yulianti dan Hidayat, 2022).
Eko(space)Nugroho
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Gamification by Design
Provides the design strategi and tactics to integrates game mechanics into any kind of consumer-facing website og mobile app
Marketing Asian Places
At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
Global Tourist Behavior
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavio...
Consumer Culture, Identity and Well-Being
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In...
Destination Branding
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Ethics and Integrity in Visual Research Methods
Ethics and Integrity in Visual Research Methods aims to unpack the multiple considerations for ethics and integrity that accompany research methods involving visual data generation and analysis.
Karachiwala
Karachiwala: a subcontinent within a city, describes the diversity and change within Karachi, as a microcosm and not only for Pakistan but of the entire South Asian region. A selection of interviews converges into a unique celebration of the people and their chosen city. Karachiwala offers a window-view of the city. It presents Karachi's social and physical diversity through the personal stories, families or groups and through them elaborates upon the lifestyle, language, values and interests of each community. Whether ethnic, professional, religious or social, each has a unique story. Karachiwala reveals how these different communities together create the cosmopolitan character of the city, and give it its vitality and resilience amidst its social disparities and tensions. Spread over 330 pages, Karachiwala contains more than 600 illustrations. Photographs, family trees, maps, diagrams, and foldouts add rich layers of graphic detail, interconnecting the heavily researched text to the dynamics of a growing city. the book also features brief essays specially written by five eminent citizens, elaborating on their own experience of living in this ever-changing metropolis -- Website.
Statistics for Marketing and Consumer Research
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
