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The Grit Stories
So, you want to be a startup founder? The entrepreneurial bug has been egging you to dump your plain-vanilla corporate life and embrace the glitz, glamour, and fame of the startup world. Right? And you also aspire to dash into the famed Unicorn Club. Correct? Well, go ahead and take a leap of faith. But just to ensure that you are better prepared for a world that is not what it seems from the outside, a world that masks years, if not decades, of toil, sweat, and sacrifice of entrepreneurs, and a world where short-cuts are the sure shot way to fail, grab a copy of The Grit Stories and see if you have what it takes to become a founder. Read the inspiring stories of a clutch of founders, take a peep into their failures, low moments, and incredible fightbacks, and ask this question: do I want to become a startup founder? If the answer is a resounding yes, then go ahead, and live your dream.
Unboxing Bengaluru
India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru. Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU capital, garden city, India’s Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru...
Standoff: Virus and Us
“This book offers research geared toward understanding the Covid-19 outbreak, in particular, has highlighted the necessity for change management in the development of a comprehensive social media communication strategy in the time of crisis. Organizations can no longer afford the effects of misinformation, scaremongering, or trivialization of organizational events, status, or needs. This book will serve as a valuable resource to researchers interested in pandemic studies generally as well as those studying the importance of innovation in managing modern organizations”. Bharat Thakkar, CEO, PREMGroup, Inc., Wheaton, IL, USA. ** Editor: Bharat S. Thakkar, Ph.D., is CEO of PREMGroup, Inc, a...
Cloud Enterprise Architecture
Cloud Enterprise Architecture examines enterprise architecture (EA) in the context of the surging popularity of Cloud computing. It explains the different kinds of desired transformations the architectural blocks of EA undergo in light of this strategically significant convergence. Chapters cover each of the contributing architectures of EA-business, information, application, integration, security, and technology-illustrating the current and impending implications of the Cloud on each. Discussing the implications of the Cloud paradigm on EA, the book details the perceptible and positive changes that will affect EA design, governance, strategy, management, and sustenance. The author ties thes...
The Unicorn Quest
Starting up is not just about business. In the life of a young nation like India, it is also a marker of changing mores, aspirations and perhaps even the evolving cultural fabric of a society that is finally coming into its own. This book will seek to illustrate how this wave of change, which differs from earlier ones in the history of Indian business, has come to pass. It will examine what these changes mean in an era that looks set to be dominated as much by the uncertainties of climate change and a transition away from a fossil-fuel economy as also by the rise and disquieting threat of artificial intelligence. This is a story of innovation, of ambition and yes, the grand vision of a select few that is transforming the way India learns, works and plays.
The SaaS Model
Software as a Service (SaaS) provides a subscription-based alternative to buying software that has been embraced by thousands of businesses across the world. Like every core business function, marketing also needs to embrace the 'SaaS way' of doing things. Never has marketing found more relevance in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion than now. The SaaS Model is a valuable handbook that guides the reader on how to effectively market a brand in a SaaS world. The reader will learn - how marketing has adapted to the subscription-oriented nature of the SaaS world - how the classic marketing framework of segmentation, targeting and positioning followed by the 4 Ps is being transformed by data and the SaaS-based martech stack - how to map the customer life cycle in SaaS and detail how marketing plays a role in driving the freemium model - how self-service models drive enterprise momentum - how marketing plays a role in enterprise trails and deal acceleration - how marketing helps the customer success world with effective onboarding, driving usage and renewing subscriptions
The Economic Value of Digital Disruption
This book is a holistic impact study, replete with real-world examples, of digital transformation enhancing businesses and influencing managers' thinking. It links economic value with digital disruptions, arguing that these disruptions deliver economic benefits, boost shareholder value, and provide societal value. The central discourse is on the ability of digitization to make the world a better place to live in. The book analyses wealth creation due to digital disruption with a global span. It extensively incorporates anecdotal examples of disruptive digitization across countries, accentuating the impact of major digital disruptions. It is targeted at any professional interested in studying digitization's holistic impact. The book provides a discourse on digital topography to make business students industry-ready. Given the pervasive digital economy and a rapidly evolving business world, the book helps practicing managers better appreciate their digital environments. Management students who not only have to survive in this digital landscape but also thrive and chart out a lucrative career will benefit significantly from the book.
Gorillas Can Dance
Achieve exceptional results with your organization's next partnership for corporate innovation In Gorillas Can Dance, distinguished international business strategy professor and expert Dr. Shameen Prashantham delivers a proven roadmap for large corporations collaborating with startups. Drawing on over a decade of international research, Dr. Prashantham explains the "why," "how," and "where" of corporate-startup partnering. In this book, you’ll learn: How to focus on the three pillars of synergy, interface, and exemplar to achieve outstanding results in your partnership Why the very thing that attracts large corporations to startups—their significant differences—also makes it difficult to work together Where in the world to find your ideal startup partnerships and how to use them as a force for good Perfect for C-suite executives, managers, business unit heads, and corporate innovation managers, Gorillas Can Dance is a must-have resource for business leaders seeking strategic guidance on partnering and collaborating with startups.
Go Kiss the World
'Go, kiss the world' were Subroto Bagchi's blind mother's last words to him. These words became the guiding principle of his life. Subroto Bagchi grew up amidst what he calls the 'material simplicity' of rural and small-town Orissa, imbibing from his family a sense of contentment, constant wonder, connectedness to a larger whole and learning from unusual sources. From humble beginnings, he went on to achieve extraordinary professional success, eventually co-founding MindTree, one of India'™s most admired software services companies. Through personal anecdotes and simple words of wisdom, Subroto Bagchi brings to the young professional lessons in working and living, energizing ordinary people to lead extraordinary lives. Go Kiss the World will be an inspiration to 'young India', and to those who come from small-town India, urging them to recognize and develop their inner strengths, thereby helping them realize their own, unique potential.
Getting Acquired: How I Built and Sold My SaaS Startup
Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, twenty-something entrepreneur and sold it to a private equity firm before the age of thirty-after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him. He's been a growth consultant for several more multimillion-dollar startups. His companies have been featured in TechCrunch more than a dozen times. Now, he shares his remarkable story in Getting Acquired: How I Built and Sold My SaaS Startup. Follow Gazdecki's journey: starting a company at the age of twenty-one and hiring, then leading, over one hundred employees without any real work experience of his own. This honest, personal look behind the scenes reveals both his successes and his mistakes as he labored to build a compelling brand story and catalyze growth on a shoestring budget, almost lost everything, and finally sold the company for millions at the age of twenty-nine.
