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Multimodal Epistemologies
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
The Multimodal Analysis of Television Commercials
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Language, Media and Economy in Virtual and Real Life
This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.
Die Fakultät für Informatik/The Faculty of Informatics
The Faculty of Informatics at the TU Wien stands for excellence in research, quality in teaching, and passion for innovation. Its core is formed by application-oriented fundamental research, the topics of which are inspired by practical problems. The Faculty of Informatics is characterised by ongoing top achievements in research, and by its relentless dedication to providing students with the best possible learning environment. The strategic focus of the degree programmes is on the comprehensive interconnection of research and teaching, thus ensuring the absolute topicality and relevance of course contents. Another goal of the faculty is to provide innovative problem-solving solutions which meet the challenges of the information and knowledge society.
Names and Naming
This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across America, Europe, Africa and Asia. In the first part of the book, the authors take theoretical and practical approaches to the study of names and naming in these settings, exploring legal, societal, political and other factors. In the second part of the book, the authors explore ways in which names mirror and contribute to the construction of identity in areas defined by multiculturalism. The book takes an interdisciplinary approach to onomastics, and it will be of interest to scholars working across a number of fields, including linguistics, sociology, anthropology, politics, geography, history, religion and cultural studies.
Old English Runes
Die Germanische Altertumskunde Online wird – wie bereits das in ihr aufgegangene Reallexikon – durch Ergänzungsbände begleitet. Diese Reihe umfasst Monographien ebenso wie Sammelbände zu spezifischen Themen aus Archäologie, Geschichte und Literaturwissenschaft. Damit wird der Inhalt der Datenbank um jene Aspekte erweitert, die einer ausführlichen Analyse bedürfen. Inzwischen sind bereits mehr als 100 Bände erschienen von Germanenproblemen in heutiger Sicht bis zur Germanischen Altertumskunde im Wandel.
Names in the Economy
The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has created its own culture of names, but this naming culture may also affect other names; even place names a...
Diminutives across Languages, Theoretical Frameworks and Linguistic Domains
This volume addresses a number of issues in current morphological theory from the point of view of diminutive formation, such as the role of phonology in diminutives and hypocoristics and consequently its place in the overall architecture of grammar, i.e. phonology-first versus syntax/morphology-first theoretical analyses, diminutives in the L1 acquisition of typologically diverse languages, and the borrowing of non-diminutive morphology for the expression of diminutive meanings, among others. Among the peculiarities of diminutive morphology discussed are the relation between diminutives and mass nouns, the avoidance of diminutives in plural contexts in some languages, and the relatively frequent semantic bleaching and reanalysis of diminutive forms cross-linguistically. Special attention is paid to the debate on the head versus modifier status of diminutive affixes (corresponding to high versus low diminutives in alternative analyses), with data from spoken and sign languages. Overall, the volume addresses a number of topics that will be of interest to scholars of almost all linguistic subfields and per
Future-proofing
Future-Proofing addresses the problems of sustainability in IT research projects. It provides a conceptual framework which allows readers to better understand sustainability issues, make them aware of the challenges around effective sustainability, and provide tangible suggestions for researchers to put into action.
