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Reading Tourism Texts
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.
Reading Tourism Texts
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.
A Multimodal Stylistic Approach to Screen Adaptations of the Work of Alice Munro
This volume brings together perspectives from multimodal stylistics and adaptation studies for a unified theoretical analysis of adaptations of the work of Alice Munro, demonstrating the affordances of the approach in furthering interdisciplinary research at the intersection of these fields The book considers films and television programmes as complex multimodal stylistic systems in and of themselves in order to pave the way for a clearer understanding of screen adaptations as expressions of modal, medial, and aesthetic change. In focusing on Munro, Francesconi draws attention to a writer whose body of work has been adapted widely across television and film for an international market over s...
A Cultural Journey through the English Lexicon
This book is a metaphorical journey through the English lexicon, viewed as a vehicle and a mirror of cultural identity. From the translatability of phrases and metaphors to genre-specific terms, from English as a Lingua Franca to English language teaching, the studies collected here testify to the fact that in English – and overall in language – word contextualization or lack of contextualization impinges on linguistic utterances and leads to differing interpretations of the textual message. The book may be of interest to a wide range of scholars and students who are concerned with the study of the English lexicon, bearing in mind that this lexicon provides the bricks of any language, and language, in turn, needs the cornerstone of Culture to stand firmly and thrive.
Irish Literature in Italy in the Era of the World Wars
This book addresses both the dissemination and increased understanding of the specificity of Irish literature in Italy during the first half of the twentieth century. This period was a crucial time of nation-building for both countries. Antonio Bibbò illustrates the various images of Ireland that circulated in Italy, focusing on political and cultural discourses and examines the laborious formation of an Irish literary canon in Italy. The center of this analysis relies on books and articles on Irish politics, culture, and literature produced in Italy, including pamplets, anthologies, literary histories, and propaganda; translations of texts by Irish writers; and archival material produced by writers, publishers, and cultural and political institutions. Bibbò argues that the construction of different and often conflicting ideas of Ireland in Italy as well as the wavering understanding of the distinctiveness of Irish culture, substantially affected the Italian responses to Irish writers and their presence within the Italian publishing field. This book contributes to the discussion on transnational aspects of canon formation, reception studies, and Italian cultural studies.
Innovative Perspectives on Tourism Discourse
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Alice Munro and the Anatomy of the Short Story
Alice Munro has devoted her entire career to the short story form in her fourteen collections, having won the Nobel Prize in Literature “as master of the contemporary short story”. This edited volume investigates her art as a storyteller, the processes she performs on the contemporary short story genre in her creative anatomical theatre. Divided into five topical sections, it is a collection of scholarly chapters which offer textual insights into a single story, compare two or more texts, or casts a more panoramic view on Munro’s literary production, embracing stories from her first collection Dance of the Happy Shades to her last published Dear Life. Through different critical approaches that range from post-structuralism to cultural studies, from linguistics and rhetorical analyses to translation studies, the authors insist on the concept that no fixed patterns prevail in her short stories, as Munro has constantly developed, challenged, and revised existing modes of generic configuration, while discussing the fluidity, the elusiveness, the indeterminacy, the ambiguity of her superb writing.
The Inside of a Shell
The Canadian author Alice Munro, recognized as one of the world’s finest short story writers, published some seventeen books between 1968 and 2014, and was awarded the third Man Booker International Prize in 2009 and the Nobel Prize in Literature in 2013. This worldwide recognition of her career calls for a look back at her very first collection of short stories, Dance of the Happy Shades, published in 1968 and composed of fifteen stories written between 1953 and 1967. Some forty-five years after the publication of this first volume, worldwide specialists of her work examine the first steps of a great writer, and offer new critical perspectives on a debut collection that already foreshadows some of the patterns and themes of later stories. Contributors adopt a variety of approaches from the fields of narratology, gender studies, psychoanalysis, and genetic criticism, amongst others, to illuminate the main stylistic features, narrative strategies, literary traditions, modes of writing and generic traits of the stories in Dance of the Happy Shades.
Discourse, Communication and the Enterprise
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
