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The PDMA Handbook of New Product Development
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professi...
Product Planning Essentials
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
The PDMA Handbook of New Product Development
Publisher Description
Michiganensian
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Ordinary People
Shortlisted for the Women's Prize for Fiction, the Orwell Prize for Political Fiction, and the Rathbones Folio Prize Winner of the South Bank Sky Arts Award for Literature A Washington Post "Lily Lit" Book Club Selection
A Doll's House
A compelling new version of Ibsen's 1879 masterpiece A Doll's House by Simon Stephens.
