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Digital Immigrants and Media Integration
In this book, Sally J. McMillan draws insights from the lived experiences of digital immigrants and traces incremental points in media evolution leading up to the development of smartphones, which are now indispensable and tied to identity. Scholars of communication, media ecology, and technology will find this book of particular interest.
The Content Analysis Reader
Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.
Rhetoric Online
Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and other venues where rhetorical discourses are addressed to public audiences. Warnick develops and adapts existing rhetorical theories to the study of Web-based persuasive discourse in the public sphere.
Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuas...
Who Is My Brother?
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The Media Handbook
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Integration of Cloud Technologies in Digitally Networked Classrooms and Learning Communities
The application of emerging technology in educational settings has proven to significantly enhance students’ experiences. These tools provide better learning opportunities and engagement between students and instructors. Integration of Cloud Technologies in Digitally Networked Classrooms and Learning Communities is a pivotal reference source for the latest scholarly research on the implementation of cloud pedagogies and innovations in classroom environments. Highlighting concepts related to learning engagement, curriculum design, and theoretical perspectives, this book is ideally designed for researchers, practitioners, professionals, and students interested in the use of cloud technology in digital classrooms.
Web Systems Design and Online Consumer Behavior
Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Advances in Intelligent Information Hiding and Multimedia Signal Processing
The book presents selected papers from the Fifteenth International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the Twelfth International Conference on Frontiers of Information Technology, Applications and Tools, held on July 18–20, 2019 in Jilin, China. Featuring the latest research, it provides valuable information on problem solving and applications for engineers in computer science-related fields, and is a valuable reference resource for academics, industry practitioners and students.
