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Welcome to Your Child's Brain
Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent watch a child's grey matter at work. Filled with myth-busting facts and clever advice, this is an indispensable, entertaining guide to your child's brain.
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digit...
Welcome to Your Brain
When I drink, am I killing my brain cells? Does cramming for an exam work? Why can't you tickle yourself? Can you improve your brain with video games? Written with a light touch, but using hard science, this book will answer all the questions you've ever had about how that amazing three pounds in your skull works.
Welcome to Your Brain
- When I drink, am I killing my brain cells? - Does cramming for an exam work? - Why can't you tickle yourself? - Can you improve your brain with video games? - Why is looking at a photograph harder than playing chess? Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top neuroscientists, they dispel all the myths (such as we only ever use 10% of our brains!), and show how understanding your brain can also be useful. Full of practical tips for improving your noggin, as well plenty of stories to amuse your friends, Welcome to your Brain will be the most accessible, and the most fascinating, book on your grey matter that you could ever hope to read.
Banana Girl
It’s not easy being an Asian American in China, where residents of big cities believe that Asians, including those born and raised in English-speaking countries, are not qualified to teach English. In a country of 1.3 billion people where studying English is as popular as having the latest electronic gadget, this can be a huge problem. Author Jada Tan Rufo, descended from a Chinese immigrant who took a Filipino name when he came to the United States, takes up the challenge to teach in the country of her ancestors. Her detailed memoir Banana Girl takes readers on a journey throughout China, describing the lows—such as working for a corrupt and inept boss— to the highs, the time she spen...
The Polls Weren't Wrong
Interpreting poll data as a prediction of election outcomes is a practice as old as the field, rooted in a fundamental misunderstanding of what poll data means. By first understanding how polls work at a fundamental level, this book gives readers the ability to discern flaws in the current methods. Then, through specific political examples from both the United States and the United Kingdom, it is shown how polls famously derided as "wrong" were, in fact, accurate. While polls are not always accurate, the reasons we can and can’t (rightly) call them "wrong" are explained in this book. This book will equip readers with the tools to navigate the mismatch of expectations. It is not intended to replace more technical applications of statistics but is accessible to anyone interested in learning more about how poll data should be understood, compared to how it’s currently misunderstood.
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