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The Man Behind The Bottle
The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the author's mission to get the story told before the truth was forever lost-to set the record straight-not only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.
The Six New Rules of Business
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and ident...
Paul Samuelson
A significant part of economics as we know it today is the outcome of battles that took place in the post-war years between Keynesians and monetarists. In the US, the focus of these battles was often between the neo-Keynesians at the Massachusetts Institute of Technology (MIT) and the Chicago monetarists. The undisputed leader of the MIT Keynesians was Paul A. Samuelson, one of the most influential economists of the 20th century and arguably of all time. Samuelson’s output covered a vast number of subjects within economics, the quality of theseoften pioneering contributions unmatched in the modern era. The volume focuses both on how Samuelson’s work has been developed by others and on how that work fits into subsequent developments in the various fields of speciality within which Samuelson operated.
Leonid Hurwicz: Intelligent Designer
“A fascinating, exciting story.” — Sylvia Nasar, author of A Beautiful Mind While still in his early 20s, and under Hitler's shadow, Leonid “Leo” Hurwicz (1917-2008) left his home in Warsaw, Poland, seeking safety and a degree at the London School of Economics. The following years, while challenging and potentially life-threatening, contained the seeds of a lifelong intellectual adventure. Leo's story is personal (born a refugee, precarious war years for himself and his Polish-Jewish family, a new life in America), global (revolutions, wars, depressions), ideological (socialism, capitalism, economic planning, free markets) and professional (a sixty-year career as a professor of economics leading ultimately to a Nobel Prize). This book tells his story.
Design Dialogue
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47th Publication Design Annual
"The Society of Publication Designers annual celebrating the most outstanding editorial design from 2011, created for publications across print, web and tablet platforms"--Page 4 of cover
High Noon on the Electronic Frontier
This collection of articles on cyberspace policy issues, has been collated from print and electronic sources, together with extracts from on-line discussions of these issues. The topics covered include privacy, property rights, hacking, encryption, censors
Software Rights
A new perspective on United States software development, seen through the patent battles that shaped our technological landscape This first comprehensive history of software patenting explores how patent law made software development the powerful industry that it is today. Historian Gerardo Con Díaz reveals how patent law has transformed the ways computing firms make, own, and profit from software. He shows that securing patent protection for computer programs has been a central concern among computer developers since the 1950s and traces how patents and copyrights became inseparable from software development in the Internet age. Software patents, he argues, facilitated the emergence of software as a product and a technology, enabled firms to challenge each other's place in the computing industry, and expanded the range of creations for which American intellectual property law provides protection. Powerful market forces, aggressive litigation strategies, and new cultures of computing usage and development transformed software into one of the most controversial technologies ever to encounter the American patent system.
Iconic Designs
Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores what makes a design 'iconic', and fifty essays by leading design and cultural critics tell the story of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, the typeface Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.
