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Reimagining Global Marketing: Innovations Focused on the Digitalized World
This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022. This compendium aims to collate the ideas generated in the conference and bring them to the readers. The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment...
Circular Economy and Re-Commerce in the Fashion Industry
The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.
Advanced Learning and Teaching in Higher Education in India: A Policy-technology-capacity Enabled Approach
This book comprehensively covers the evolution of advanced learning pedagogy and innovative technologies like open educational resources and blended learning models. It specifically talks about the future of technology-enhanced learning and how advanced technology and government policies together are trying to impact learning outcomes globally. Nowadays in a flexible learning environment, technology plays a significant role in higher education systems. Both educators and students are playing prominent roles in its successful implementation. Advanced learning pedagogy by using technology has not only changed teaching procedures but has also evolved the relationship among multiple stakeholders...
Future of FinTech: Innovative Business Model for Financial Inclusion
This compendium is a collection of papers which were presented in National Seminar on the theme “FinTech: Innovative Business Model for Financial Inclusion.” Organized by Department of MBA, I.T.S Engineering College, Greater Noida on November 15th, 2019. Through this compendium we aim to collate the ideas generated in the Seminar and bring them to the readers. FinTech is one of the promising industries all over the world and at the same time disruption to financial services Industry. The high usage of smart phones and technology based products has created the demand for accessing of financial services through internet. Further, this growth is expected to be USD 305.7 bn by 2023. The services provided by these companies are not only confined to payments, it cater much broader range of services like lending, capital market and wealth management. The collection of papers in this compendium focuses on various dimensions on the contemporary and emerging trends of banking and financial services in a digital world and major issues and challenges for the future market players in Financial Services Industry.
The Incarcerated Modern
Iran's prison system is a foundational institution of Iranian political modernity. The Incarcerated Modern traces the transformation of Iran from a decentralized empire with few imprisoned persons at the turn of the twentieth century into a modern nation-state with over a quarter million prisoners today. In policing the line between "bad criminal" and "good citizen," the carceral system has shaped and reshaped Iranian understandings of citizenship, freedom, and political belonging. Golnar Nikpour explores the interplay between the concrete space of the Iranian prison and the role of prisons in producing new public cultures and political languages in Iran. From prison writings of 1920s leftist prisoners and communiqués of 1950s militant Islamists, to paintings of 1970s revolutionary guerrillas and mapping projects organized by contemporary dissident prisoners, carceral confinement has shaped modern Iranian political movements. Today, mass incarceration is a global phenomenon. The Incarcerated Modern connects Iranian history to transnational carceral histories to illuminate the shared architectures, economies, and techniques of modern punishment.
