Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Sustainable Marketing Concept in European SMEs
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Successful Technological Integration for Competitive Advantage in Retail Settings
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Handbook of Research on Retailer-Consumer Relationship Development
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Proceedings of The 11th MAC 2017
The 11th Multidisciplinary Academic Conference in Prague 2017, Czech Republic (The 11th MAC in Prague 2017), October 13-14, 2017
Management Innovation and Entrepreneurship
This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitivenes...
Sport Tourism and Local Sustainable Development
Sport tourism is now widely regarded as a tool for sustainable local development. This book brings together 24 authors from a range of countries to address this topic, with analyses ranging from particular types of events to more theoretical approaches concerning the role of sport tourism in the development of Spanish cities or the digital communication of sporting events in Italy as a means of promotion. The book is geared towards academic researchers and students interested in sport tourism, sport economics, management, and sustainable development, as well as policymakers and professionals tasked with dynamic tools to promote their territory.
Trade Perspectives in the Context of Safety, Security, Privacy and Loyalty
This book represents the work of a team of theorists and practitioners from various Central and Eastern European countries who offer a multidisciplinary approach to security and safety issues which companies in international and domestic trade, as well as consumers, are facing nowadays. Contributions range from the topics of terrorism and piracy, various aspects of theft and theft prevention, to the challenges of security and privacy in electronic and mobile commerce. Therefore, the book is a powerful resource in solving problems because it not only considers security, privacy, and ethical issues, among others, but also discusses how to prevent them before they occur.
Green Economy in the Western Balkans
This book presents a multidisciplinary approach to the Western Balkans, addressing topics from the green image of a country, sustainable waste management, the way in which SMEs develop green entrepreneurship, sustainability in tourism and trade, green consumerism, energy efficiency, and conservation projects.
Challenges For the Trade in Central and Southeast Europe
This volume focuses on Central and Southeast Europe and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and supplier.
