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Managerial Challenges and Social Impacts of Virtual and Augmented Reality
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Visions for Global Tourism Industry
We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.
IoT and Cloud Computing Advancements in Vehicular Ad-Hoc Networks
The optimization of traffic management operations has become a considerable challenge in today’s global scope due to the significant increase in the number of vehicles, traffic congestions, and automobile accidents. Fortunately, there has been substantial progress in the application of intelligent computing devices to transportation processes. Vehicular ad-hoc networks (VANETs) are a specific practice that merges the connectivity of wireless technologies with smart vehicles. Despite its relevance, empirical research is lacking on the developments being made in VANETs and how certain intelligent technologies are being applied within transportation systems. IoT and Cloud Computing Advancemen...
Culture and Cultures in Tourism
According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also for the local resident population. New trends in tourism include "experiential tourism", where the interactions between tourists and residents become a key part of the tourism experience and overall customer satisfaction. New technologies and IT applications allow tourists to design their own trip, given the presence of global companies like Trip Advisor, Booking.com and AirBnB. This comprehensive ...
Impacts of Online Advertising on Business Performance
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. Thi...
Interactivity and the Future of the Human-Computer Interface
The usability and design in technological systems is imperative due to their abundance in numerous professional industries. Computer interfaces have seen significant advancement in their design and development as they have become an integral part of today’s society. As humans continue to interact with technology on a regular basis, it is essential for professionals, professors, and students to keep pace with innovative research on interface design and the various applications interfaces have in professional fields. Interactivity and the Future of the Human-Computer Interface is a collection of innovative research on the development and application of interfaces in today’s modern society and the generational implications for design of human and technology interaction. While highlighting topics including digital gaming, augmented reality, and e-learning, this book is ideally designed for educators, developers, web designers, researchers, technology specialists, scientists, and students seeking current research on modern advancements and applications in human-computer interaction.
Handbook of Research on Pedagogies and Early Intervention Strategies for Combatting Socio-Pathological Behaviors
Issues of social pathology have been encountered throughout many societies. There is a need for all educational sectors in society to coordinate unique educational engagements regarding children with accumulated and escalating behavioral problems that daily take their tribute and leave far-reaching consequences on the degradation of each individual and of the community. The Handbook of Research on Pedagogies and Early Intervention Strategies for Combatting Socio-Pathological Behaviors serves as a guide to the social pedagogy discipline. The text raises awareness among professionals and the public about the need and prevention of socio-pathological manifestations and explains the types, expansion, causes, and consequences of their occurrence and the need for an organized social action to reduce and overcome them. Covering topics such as social pedagogy, sociopathic manifestations, and child-to-child care, this book is an essential guide for students preparing to be preschool educators, teachers, professors, social educators, psychologists, social workers, defectologists, as well as parents, current university faculty, and practitioners.
