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Public Relations Strategy
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
A Handbook of Corporate Communication and Public Relations
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne
Dear Friend Letters
The Dear Friend Letters are a commentary on life, giving a loving and compassionate voice to the struggles within us. Each letter captures and releases the burdens we hide deep in our souls, creating a powerful catalyst for initiating change on the deepest level. Dear Friend Letters can be read from cover to cover, or you can pick it up and read a letter to inspire and motivate your daily thoughts. Open yourself to receive and discover. Dear Friend, you are never truly alone.
Beaches, Bats and Blue Bicycles
For Better Or Verse A marriage of verse and poetry that was begun in 1976 when Sandra Lee Oliver had her first poem published. Then, she did not feel that her poetry was good enough and was reluctant to submit it for publication. A friend sent six of her poems into a local newspaper contest and her poetry was eventually published in the newspaper. That is what started it all. This collection is a winning combination of humorous verse and thought provoking poetry that runs the gamut of subjects from beaches, bats and blue bicycles to angels. Besides poetry and verse, Ms. Oliver has written newspaper articles in several states and has been the editor of an online poetry newsletter featuring her poems and those of her two poetic cousins. So, find a comfortable chair with good lighting, a cup of herb tea, your favorite cookies and get ready to begin a journey that will take you to several states of geography and states of mind. Enjoy.
Maine Home Cooking
Residing on Maine's Islesboro Island, Sandra Oliver is a revered food historian with a vast knowledge of New England food history, subsistence living, and Yankee cooking. For the past five years, she has published her weekly recipes column, "Tastebuds", in the Bangor Daily News. The column has featured hundreds of recipes—from classic tried-and-true dishes to innovative uses for traditional ingredients. Collecting more than 300 recipes from her column and elsewhere, and emphasizing fresh, local ingredients, as well as the common ingredients found in most kitchens, this volume represents a new standard in home cooking.
Corporate Communication
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Dear Friend Letters
These letters are written for you Dear Friend. If you feel loved, if your heart weeps, if it touches your soul - It was meant for you. This book contains letters to a friend about thoughts on life. Read on Dear Friend, you will find love, loss and solace here.
Political Research
Political Research: Methods and Practical Skills, the market leading textbook in political research methods, is essential reading for students taking a module in research methods as part of a politics or international relations degree. Its accessible, step-by-step approach covers the entire research methods process, equipping students with the necessary skills to successfully conduct their own independent study and research. With coverage of both quantitative and qualitative methods, the book begins by guiding readers on how to come up with a research question, and leads the reader right through to writing up a final report. The book also includes chapters on theory, methodology, and the phi...
Sandra Notebook
Daily Diary / journal / notebook to write in for girls and women named Sandra, for creative writing, for creating lists... Gift for a teacher, bridesmaid, sister, mom, or best friend in any day of the year! Notebook for Sandra Of course! Sandra, is the best name in the World!! :) Perfect size : 6 x 9 120 Page that are wide ruled Softcover bookbinding Flexible Paperback Cover : Matte
Working Mother
The magazine that helps career moms balance their personal and professional lives.
