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Precision Marketing
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Advice from the Top
Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporat...
Your Brand, The Next Media Company
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create r...
Marketing Management
Book Introduction: Marketing Management by Seohee Park In the ever-evolving landscape of business, where innovation and consumer preferences shift rapidly, effective marketing management stands as the cornerstone of a company’s success. Seohee Park’s Marketing Management, the third volume in her acclaimed MBA Course Model Paper Series, offers an unparalleled guide to mastering the art and science of marketing in today’s dynamic market environment. Seohee Park, a visionary leader in business education, has poured her extensive expertise and passion into this seminal work. With a deep understanding of both theoretical principles and practical applications, Park presents a comprehensive e...
American Printer
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Marketing de Conteúdo Épico
Como você atravessa o ruído, o tumulto e a má informação que agora ocupa o espaço digital de seus clientes? Com MARKETING DE CONTEÚDO ÉPICO!!! Um dos principais especialistas do mundo em marketing de conteúdo, Joe Pulizzi, explica como atrair clientes atuais e futuros criando informações e conteúdo que efetivamente despertem o seu interesse. Não podemos mais interromper nossos clientes com conteúdo medíocre e mensagens de vendas com os quais eles não se importam. O Marketing de Conteúdo Épico conduz você passo a passo pelo processo de desenvolvimento de histórias que produzem informações, divertem e induzem os clientes a agir – sem realmente dizer-lhes explicitamente ...
에픽 콘텐츠 마케팅
픽 콘텐츠 마케팅』의 저자는 2001년부터 ‘콘텐츠 마케팅’이라는 용어를 사용한, ‘콘텐츠 마케팅’이라는 단어의 창시자이며, 콘텐츠 마케팅 에이전시 ‘콘텐츠 마케팅 인스티튜트’를 라는 설립?운영하고 있다. 그는 13년 동안 분야를 막론하고 마케팅 예산이 어마한 글로벌 기업들과도, 세무사 사무실 같은 규모가 매우 작은 회사들과도 일하며 다양한 ‘콘텐츠 마케팅’을 해왔다. 그는 수백 개의 회사와 일하며 그리고 자신의 회사를 성장시키며 지금까지와는 다른, 더 나은 경영과 마케팅 방식이 있다는 것을 깨달았고, 그 과정에서 알게 된 ‘콘텐츠 마케팅’의 비법을 이 책에 담았다.
好服務，壞服務
打動人心的好服務不是商品製造，不是SOP， 而是嫻熟人情世故、讀人讀心、思考周詳的款待之道。 在旅途中、生活中，三十年念念不忘服務熱誠的蘇國垚， 以相機、筆記觀察好服務、壞服務的分別， 分享給身處二十一世紀全行業都是服務業的讀者。 蘇國垚說，我的心中常存「服務」之意， 以至於處處「看見」服務的痕跡； 在不經心的地方有溫暖，在陌生的地方有善意， 款待每一位上門的客人，才是台灣─金錢也搶不走的服務靈魂！ 早在二十世紀七、八○年代，台積電董事長張忠謀就說過：「將來的電子業是服務業，不...
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