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Spanish Ok
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The Writer's Reference Guide to Spanish
Writers and editors of Spanish have long needed an authoritative guide to written language usage, similar to The MLA Style Manual and The Chicago Manual of Style. And here it is! This reference guide provides comprehensive information on how the Spanish language is copyedited for publication. The book covers these major areas: Language basics: capitalization, word division, spelling, and punctuation. Language conventions: abbreviations, professional and personal titles, names of organizations, and nationalities. Bibliographic format, particularly how Spanish differs from English. Spanish language forms of classical authors' names. Literary and grammatical terminology. Linguistic terminology. Biblical names and allusions. A dictionary of grammatical doubts, including usage, grammatical constructions of particular words and phrases, verbal irregularities, and gender variations.
Cortesía y publicidad
Un equipo de quince lingüistas coordinados por Santiago Alcoba y Dolors Poch analiza cómo la publicidad utiliza el lenguaje para acercarse al público al que quiere captar. Radio, prensa y televisión tiene sus propios códigos, y la publicidad debe adaptarse a ellos. En televisión, por ejemplo, la descortesía ha alcanzado el grado de espectáculo; en las revistas femeninas el uso del usted busca acercarse a una determinada clase de mujer; y la autocortesía de los locutores radiofónicos puede influir en el oyente. Estas y otras claves son analizadas por el grupo de Investigación Cortesía y Lingüística de la Universidad Autónoma de Barcelona. Al equipo que lleva años trabajando en este campo, se han sumado profesores universitarios del ámbito de habla castellana para ofrecer una panorámica actual, profunda y amplia de las técnicas lingüísticas de persuasión publicitaria.
Metaphor and Intercultural Communication
Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative...
Es Español 3[
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Optimality-Theoretic Studies in Spanish Phonology
This outstanding volume offers the first comprehensive collection of optimality-theoretic studies in Spanish phonology. Bringing together most of the best-known researchers in the field, it presents a state-of-the-art overview of research in Spanish phonology within the non-derivational framework of optimality theory. The book is structured around six major areas of phonological research: phonetics–phonology interface, segmental phonology, syllable structure and stress, morphophonology, language variation and change, and language acquisition, including general as well as more specialized articles. The reader is guided through the volume with the help of the introduction and a detailed index. The book will serve as core reading for advanced graduate-level phonology courses and seminars in Spanish linguistics, and in general linguistics phonology courses. It will also constitute an essential reference for researchers in phonology, phonological theory, and Spanish, and related areas, such as language acquisition, bilingualism, education, and speech and hearing science.
Spanish Word Formation
First published in 1990. Romance Philology and General Linguistics have followed sometimes converging sometimes diverging paths over the last century and a half. With the present series we wish to recognise and promote the mutual interaction of the two disciplines. The focus is deliberately wide, seeking to encompass not only work in the phonetics, phonology, morphology, syntax and lexis of the Romance languages, but also studies in the history of Romance linguistics and linguistic thought in the Romance cultural area. Some of the volumes will be devoted to particular aspects of individual languages, some will be comparative in nature; some will adopt a synchronic and some a diachronic slant; some will concentrate on linguistic structures and some will investigate the sociocultural dimensions of language and language use in the Romance-speaking territories. As a branch of linguistic science, word formation is concerned with analysing and understanding the mechanisms by which the lexis is created and renewed.
National Union Catalog
Includes entries for maps and atlases.
Es español 3
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